The Benefits of Having Your Corporate Video Professionally Created
An expertly crafted corporate video not only strengthens ties with your existing patrons, it also positively presents your brand and company’s goals to prospective clients. However, even the best editing and video equipment for amateurs cannot produce the results a professional video production company can. Here are a few reasons why, when it’s time to update your corporate video, it’s wise to employ the services of an established video production company.
Cost of a Corporate Video
The initial cost of having a corporate video professionally produced is what turns many clients away from the process. However, when you budget in several factors — including the cost of purchasing professional video and editing equipment — you might be surprised at how affordable it can be. If this is your first attempt at producing a corporate video internally, expect the possibility of several costly setbacks and delays. From re-shoots to editing issues, it will actually cost you less to have your corporate video produced professionally. So instead of spending your weekends reading a video camera’s instruction manual or installing editing software, pass the responsibilities to a qualified professional.
Quality
Search the Internet, including YouTube, for corporate videos. It won’t take years of editing or production experience for you to determine the videos shot professionally and the videos created by amateurs. Many companies don’t have the budget to hire a staff and purchase the necessary equipment to create a quality product. So instead of asking an inexperienced employee to shoot a shaky video on his smartphone, hire an experienced professional video production company.
Your Audience
Today’s consumers are smart, savvy and sophisticated. They know quality, what they like and aren’t afraid to turn off a poorly produced commercial or video before it ends. Nothing is more unattractive to a prospective or established client than a boring, poorly produced corporate video. A professional production company is aware of what makes a corporate video interesting as well as how to effectively represent your brand in an engaging and entertaining manner. Don’t risk losing a potential client because your video won’t hold their interest.
Your Reputation
Finally, if you’re still on the fence about hiring a professional video production company, there is one critical point to consider: your company’s reputation. Remember that a corporate video is a potential client’s first glimpse into your brand. Provide a poor first impression and chances are the client will look elsewhere. Dazzle the client with your professionally produced video, though and you’ll leave a lasting positive impression that might land you the account.
A thoughtfully crafted corporate video is the best way to positively portray your company or brand. Instead of agonizing over the video’s concept and execution, turn to the professionals at Visual Entity
Preparing Your Video Strategy
You have a cause to promote or a new product to launch. You’re looking to connect consumers with your brand, or simply get the word out there about what it is you do. You’ve decided to allocate some of your budget to video production, but before renting the cameras or even before writing the shooting script, you need a video strategy. It’s an essential step many businesses and organizations skip, one that could either make your video a huge success or — if done improperly — a chaotic disaster.
Consult the Experts
If you were installing a new network in your office, you wouldn’t tackle it yourself just because someone on your staff is good with computers, right? You’d call in an IT expert. Don’t assume because you have a dynamic marketing team that they’re ready to make the leap to video campaigns without professional guidance.
Decide on the Overall Goals
Whether you plan on making one video or 20 videos, define campaign’s goals. These goals may cross over with the overall goals of your business or organization. For example:
- To build your online presence
- To increase sales
- To increase brand awareness
Shelve these goals for now as you develop a strategy to make your video a small part of your company or organization’s overall goals. You can’t expect everything from a single Corporate Advertising Video; you’ll write that video off as a failure if you can’t achieve it all. Videos are made for more defined goals.
Define the Video’s Goals
An essential part of your video strategy is determining the individual video’s goals. Ask yourself to define the goal of the video in one sentence. For example, it might be:
- To launch a new product or service
- To instruct consumers on how to use a product
- To introduce consumers to your company
- To drive more traffic to your site
- To get more followers for your social media profiles
This smaller goal should serve an overall goal. For instance, driving traffic to your website or increasing the number of followers of your social media profiles can help build your online presence. Once you have an individual goal defined, your strategy to achieve that goal — and achieve success with the video — will fall into place.
Acknowledging the importance of videos in the modern marketing arena is the first step to success for your business or organization, as Forbes reports more than 90 percent of marketers rely on videos in their content marketing campaigns. However, preparing your video strategy is an important second step — and not one you should tackle alone.
Get in touch to discuss how we can best help your business reach it’s full potential.
by Adam Krell