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Bangalore Watch Company Case Study
Bangalore Watch Company contacted us back in January 2018. We met the founders and discussed the idea in detail. We were really thrilled to hear the idea of micro watch brand, which is non-existent in India. The best part was that they really liked our style and were willing to provide us the much needed creative freedom. We started with initial exchange of mood boards and ideas. Initial plans were large and grand and were hard to achieve on a startup budget. At this stage we had to change our strategies and plan everything smart in terms of execution to minimize the cost and produce some stunning imagery. We really had to pull all our internal resources and people for line production, art direction, styling, props etc. The major challenge was that the watch caterers to a premium segment, and we had to bring out images and videos to match the aspiration and still work with a limited budget. We believe that we were able to do justice to the products. Here are the final outputs.
About Bangalore Watch Company
Bangalore Watch Company™ is the world's first Indian origin watch microbrand.
It was founded out of a desire to reacquaint gentlemen with fine watches of Indian origin. It is built upon a fundamental premise that the upwardly mobile, well-traveled, well-read, fashion-forward gent of today isn't compelled by the perceived generational necessity to keep up only by buying that latest new phone or a smartwatch.
We have a notion that true excellence isn't fuelled by flaunting an accessory with an Italian or French name and mass produced from catalogs, rather a search for deeper meaning in the acquisition, understanding the craft and the craftsmanship, seeking out the stories, and value for the timeless.
We're headquartered in Bangalore, India the home of many watchmakers from India's past, and the present, and there's no better way to identify ourselves by having our city's name in our brand.
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