Content Marketing Video Strategy for Healthcare / Pharma Companies.
In the digital world video content underpins most if not all of your marketing efforts. Most marketers accept this but the challenge is to create inspirational or educational content that encourage your audience to spare time on your brand.
Brands need to create content that viewers want to engage with and don't consider it as advertising. The premise for Branded content is that you can't buy the consumer's time, instead they have to give you their time. For them to do that, Brands have to create content prioritizing on audience engagement through relevant and meaningful videos which consumers are more likely to voluntarily seek out and consume.
What we propose
A series of short videos that are well targeted and provides great value for viewers.
Videos that can gain a loyal, engaged audience. A community of customers and prospective customers that brands can engage, interact and get feedback from. These videos definitely will boost the brand identity and recall.
The idea is to create short one to two minute long videos on weekly basis for your social platforms like Facebook and youtube. We can repurpose the videos to fit it into other platforms like instagram.
Some suggestions on the kind of content we can produce.