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How do I choose a corporate video production company?

How do I choose a corporate video production company?

How to Choose a Corporate Video Production Company: A Guide from Visual Entity Video Production House, Bangalore

Selecting the right corporate video production company is crucial for ensuring that your video meets your business goals and resonates with your audience. Here are some key steps to help you make the best choice:

Define Your Goals and Requirements

Before you start looking for a production company, it’s essential to have a clear understanding of your goals and requirements. What message do you want to convey? Who is your target audience? What style and tone are you aiming for? It’s helpful to have a reference video that matches your vision. This makes it easier to communicate your ideas to the production house and ensures that everyone is on the same page.

Evaluate Their Portfolio

A company's portfolio is a window into their style, quality, and range of expertise. Look for diversity in their work – do they have experience in different types of videos? Pay attention to the quality of production, creativity, and how effectively they communicate their clients' messages. This will give you a good sense of whether they can deliver what you’re looking for.

Check Client Testimonials and Reviews

Client testimonials and reviews provide valuable insights into the company's reliability, professionalism, and ability to meet deadlines. Positive feedback from past clients is a strong indicator of a company's capability. If possible, reach out to previous clients to get a firsthand account of their experience working with the production house.

Evaluate the Team's Expertise

The success of your video depends largely on the team behind it. Evaluate the expertise and experience of the production team. Do they have skilled directors, scriptwriters, videographers, and editors? A well-rounded team with a mix of creative and technical skills is crucial for producing a high-quality video.

Discuss the Budget

Budget is a critical factor in any video production project. Providing a rough budget upfront can make the process much smoother. It allows the production house to immediately tell you what’s possible within your budget and propose solutions that fit your financial constraints. This transparency helps in setting realistic expectations from the start.

Discuss the Timeline

If you have a specific deadline, discuss the timeline with the production house to ensure they can accommodate your schedule. Their availability on the desired dates for the shoot is crucial to avoid any delays. A well-planned timeline ensures that the project stays on track and meets your deadlines.

Industry Understanding

It’s important that the production team understands your industry and can convert your ideas into a likeable video. Discuss your business, target audience, and the message you want to convey. A team that grasps your industry nuances is more likely to produce a video that resonates with your audience and achieves your objectives.

Conclusion

Choosing the right corporate video production company involves careful consideration of your goals, budget, timeline, and the production house's expertise. By defining your requirements clearly, evaluating portfolios and testimonials, and ensuring a good match in terms of industry understanding, you can select a partner who will help you create impactful and professional videos that elevate your brand.

At Visual Entity Video Production House, we pride ourselves on our experience, creativity, and dedication to delivering high-quality corporate videos that meet your specific needs. Contact us today to discuss your next video project.

OUR portfolio
Price Guide



tags: video production company bengaluru, video content marketing, video production tips
Monday 07.08.24
Posted by visual entity
 

Comprehensive Live Streaming Checklist: A DIY Solution for a Low Budget Situation

Live streaming has become an essential tool for content creators, businesses, and event organizers. Whether you're live streaming a corporate event, a product launch, or a personal vlog, having a solid plan and understanding the technical requirements can make your stream a success. Here’s a comprehensive checklist focusing on the technical aspects, especially for those on a tight budget.

1. Planning Your Live Stream

Before diving into the technical setup, outline your goals and target audience. Define the type of content, duration, and platform (YouTube, Facebook, Instagram, etc.).

2. Technical Requirements

A. Using a Smartphone for Live Streaming

  1. Smartphone Setup:

    • Phone Mount/Tripod: Ensure your phone is stable using a tripod or a phone mount. A stable shot is crucial for a professional look.

    • Lighting: Good lighting is key. Utilize natural light or invest in a ring light or softbox.

    • Audio: Use an external microphone (like a lavalier or shotgun mic) connected to your phone for better audio quality.

  2. Software:

    • Streamlabs Mobile App: Free and user-friendly, perfect for beginners. (iOS & Android)

    • Prism Live Studio: Another great option for multi-platform streaming. (iOS & Android)

B. Using a Camera for Live Streaming

  1. Directly from Camera to Computer:

    • DSLR/Mirrorless Camera: Use models with clean HDMI output like Canon EOS M50 or Sony Alpha series.

    • HDMI to USB Capture Card: Connect your camera to your computer using an HDMI to USB capture card like Elgato Cam Link 4K or a more budget-friendly option like the AVerMedia Live Gamer Mini.

  2. Using Older Cameras:

    • HDMI Output: Ensure your camera has an HDMI output.

    • Capture Card: Use an HDMI to USB capture card to connect to your computer.

    • Software: OBS Studio (Open Broadcaster Software) – Free and powerful software for live streaming.

C. Audio Setup:

  1. External Microphone:

    • Lavalier Mic: Affordable and provides clear audio, ideal for personal vlogs or interviews.

    • Shotgun Mic: Great for directional audio, suitable for event streaming.

    • USB Microphone: Easy to use and connects directly to your computer, good for streaming from a desktop setup.

  2. Audio Interface:

    • Budget Option: Focusrite Scarlett Solo – A reliable choice for connecting XLR microphones to your computer.

    • Mixer: Behringer Xenyx Q502USB – Small and affordable, perfect for basic audio mixing needs.

3. Renting Equipment

If you prefer to rent equipment, here's what you need:

  1. Camera and Lens:

    • DSLR/Mirrorless Camera: Rent models like the Canon EOS M50 or Sony A6400.

    • Lens: Standard zoom lens (e.g., 18-55mm) for versatility.

  2. Audio Equipment:

    • Microphones: Rent a good quality lavalier mic or shotgun mic.

    • Audio Interface: Ensure you have an audio interface compatible with the rented microphones.

  3. Lighting:

    • Ring Light or Softbox Kit: Essential for proper lighting.

Cost-Effective Rental Options:

  • Local Camera Shops: Check for rental options in your area.

  • Online Rental Services: Websites like Lensrentals or BorrowLenses.

4. Post-Event Follow-Up

  1. Recording: Ensure your live stream is recorded for future use.

  2. Engagement: Follow up with your audience through comments and additional content.

  3. Analytics: Review the streaming analytics to understand your audience better and improve future streams.

Links to Software:

  • Streamlabs Mobile App: iOS | Android

  • Prism Live Studio: iOS | Android

  • OBS Studio: Download

Conclusion

Setting up a live stream on a budget is entirely possible with the right planning and equipment. By utilizing your smartphone, affordable cameras, or rented equipment, you can achieve a professional-looking stream without breaking the bank. Focus on stable video, clear audio, and good lighting to ensure your live stream is engaging and of high quality.

tags: video production services bangalore
categories: Video production house
Friday 06.28.24
Posted by visual entity
 

Client Testimonial: My Content Cafe Partners with Visual Entity Video Production

At Visual Entity Video Production, we are committed to delivering exceptional results through collaboration and creativity. Recently, we had the pleasure of working with Eetisha Jain and Vedant Singh from My Content Cafe, who shared their experience with us. Their insights highlight our dedication to excellence in video production and client satisfaction.

Client Background: My Content Cafe, led by Eetisha Jain and Vedant Singh Thakur, specializes in helping businesses grow through effective marketing strategies. They approached us with a unique project, seeking our expertise in video production to bring their vision to life.

Project Overview: Our collaboration began with a detailed discussion led by Rahul, our dedicated project manager. From conceptualization to execution, we ensured every step aligned with My Content Cafe’s goals and vision. Aithisha and Vedant Singh appreciated our meticulous approach and attention to detail throughout the process.

Key Highlights:

  • Concept Development: Despite initial uncertainties, our team provided steadfast support and creative input, ensuring a smooth workflow.

  • Execution Excellence: We maintained a high level of professionalism and enthusiasm, contributing to a productive and enjoyable working environment.

  • Quality Assurance: Every detail, no matter how minute, was carefully considered, resulting in a project that surpassed expectations.

Client Feedback: "Eetisha Jain and Vedant Singh Thakur of My Content Cafe expressed their satisfaction with the collaboration, emphasizing our proactive approach and the quality of our work. This project marked a successful pilot for them, reinforcing their confidence in our capabilities."

Conclusion: At Visual Entity Video Production, client satisfaction is paramount. We are grateful for the opportunity to partner with My Content Cafe and contribute to their success. Interested in elevating your brand through compelling video content? Contact us today and discover why we’re recognized as a top video production company in Bangalore.

Ready to enhance your brand’s visual storytelling? Reach out to Visual Entity Video Production today and let’s create something extraordinary together.

Contact us
tags: video production services bangalore, video production company bengaluru
Monday 06.24.24
Posted by visual entity
 

Choosing a Corporate Video Production Company in 2024: Why Visual Entity Stands Out


In a world where visual content drives engagement and brand recognition, having high-quality videos is essential for businesses aiming to make an impact. Corporate videos, in particular, play a pivotal role in conveying your brand's message, showcasing your products, and building trust with your audience. As the demand for professional video content grows, so does the need for a reliable and experienced video production partner.

Experience You Can Trust

With over eight years of experience in the industry, Visual Entity has honed its craft to perfection. Our team specializes in corporate, industrial, and product videos, bringing a wealth of knowledge and expertise to every project. We’ve had the privilege of working with renowned brands like Intuit, Indeed, Tesco, Infosys, Wipro, Decathlon, Titan, Bosch, and Britannia. This extensive experience means we understand the nuances of different industries and can tailor our approach to meet your specific needs.

Global Reach with Local Expertise

Our portfolio includes projects with brands from across the globe. This diverse experience has equipped us with a deep understanding of various market dynamics and cultural sensitivities. Whether you’re a local business or a global enterprise, we bring a unique perspective that combines global standards with local insights, ensuring your video resonates with your target audience.

Seamless and Hassle-Free Process

At Visual Entity, we pride ourselves on being incredibly easy to work with. Our dedicated team guides you through every step of the production process, ensuring a smooth and hassle-free experience. We excel at simplifying complex ideas and transforming them into engaging, presentable stories. From the initial concept to the final cut, we handle everything, allowing you to focus on what you do best – running your business.

Cutting-Edge Technology

We believe that high-quality content requires high-quality tools. That’s why we use modern 4K capable cameras, employ a dedicated sound recordist, and utilize industry-leading post-production tools. This commitment to technology ensures that our videos not only look stunning but also sound impeccable, providing you with a polished, professional product that stands out.

Transparent and Affordable Pricing

We understand that budgeting for video production can be a daunting task. At Visual Entity, we strive to make it easier by offering clear and affordable pricing. Our pricing structure is published on our website, so you always know what to expect. No hidden fees, no surprises – just straightforward, transparent pricing that helps you plan your projects effectively.

Why Choose Visual Entity?

Choosing a corporate video production company is a significant decision, and we believe Visual Entity is the right choice for several reasons:

  • Experienced Team: With over eight years in the industry, our seasoned crew brings unmatched expertise.

  • Global and Local Reach: We’ve worked with leading brands globally, bringing a broad perspective to our projects.

  • Ease of Collaboration: Our dedicated team ensures a smooth, hassle-free experience from start to finish.

  • Advanced Technology: We use the latest equipment, latest video editor and tools to deliver high-quality videos.

  • Transparent Pricing: Our clear and affordable pricing structure helps you plan without financial surprises.

If you’re looking to elevate your brand with professional, engaging video content, look no further than Visual Entity. Visit our website to explore our pricing and learn more about how we can help you tell your story.

Explore Our Pricing

Choosing the right video production partner can transform your business. Let Visual Entity be that partner and help you shine in 2024 and beyond.


tags: video production company bengaluru, video production services bangalore, video production house bangalore
categories: Video production house
Monday 06.17.24
Posted by visual entity
 

Effortlessly Convert Videos with These Free Tools

How to Easily Convert Videos to Different Resolutions Using Free Tools

Converting videos to various resolutions is a common requirement for businesses and individuals alike. Whether it's for optimizing video playback on different devices, ensuring compatibility with various platforms, or managing file sizes, having the ability to convert video resolutions efficiently is essential. In this blog post, we'll explore how to easily convert videos to different resolutions using free tools, with a focus on practical steps and user-friendly software.

Free Tools for Video Resolution Conversion

Here are some of the best free tools you can use to convert video resolutions:

1. HandBrake

HandBrake is a popular open-source video transcoder that supports multiple platforms, including Windows, Mac, and Linux. It's known for its extensive format support and powerful features.

Steps to Convert Videos Using HandBrake:

  1. Download and Install: Get HandBrake from the official website.

  2. Open HandBrake: Launch the application and open the video file you want to convert by clicking on the "Open Source" button.

  3. Choose Output Settings: In the "Preset" menu on the right, select a resolution preset that suits your needs. You can also manually set the resolution under the "Dimensions" tab.

  4. Select Output Format: Choose the desired output format (e.g., MP4, MKV) under the "Summary" tab.

  5. Start Conversion: Click the "Start Encode" button to begin the conversion process.

2. VLC Media Player

VLC Media Player is not only a versatile media player but also a powerful video converter. It's free and available on multiple platforms.

Steps to Convert Videos Using VLC:

  1. Download and Install: Get VLC Media Player from the official website.

  2. Open VLC: Launch VLC and go to Media > Convert/Save.

  3. Add Video: In the dialog box, click "Add" to select the video file you want to convert.

  4. Choose Conversion Settings: Click "Convert/Save" and then select the desired profile. To set the resolution, click on the "Edit selected profile" button (represented by a wrench icon).

  5. Set Resolution: Under the "Video Codec" tab, go to "Resolution" and enter the desired width and height.

  6. Start Conversion: Click "Start" to begin the conversion process.

3. FFmpeg

FFmpeg is a command-line tool that's incredibly powerful for video processing. It supports a wide range of codecs and formats.

Steps to Convert Videos Using FFmpeg:

  1. Download and Install: Get FFmpeg from the official website.

  2. Open Command Line: Open your command-line interface (CLI).

  3. Convert Video: Use the following command to convert your video:

    css

    Copy code

    ffmpeg -i input_video.mp4 -vf scale=1280:720 output_video.mp4

    Replace input_video.mp4 with your source file and 1280:720 with your desired resolution.

4. Online Video Converters

For those who prefer not to download software, online video converters offer a convenient alternative. Websites like Online-Convert and Convertio allow you to convert video resolutions directly in your browser.

Steps to Convert Videos Using Online Converters:

  1. Visit the Website: Go to the online converter of your choice.

  2. Upload Video: Upload the video file you want to convert.

  3. Choose Output Settings: Select the desired output resolution and format.

  4. Convert and Download: Click the convert button and wait for the process to complete, then download the converted video.

Conclusion

Converting video resolutions is a straightforward process with the right tools. HandBrake, VLC Media Player, FFmpeg, and online video converters provide free and effective solutions for all your video conversion needs. Whether you're adjusting for device compatibility, platform requirements, or managing file sizes, these tools have you covered.

By following the steps outlined in this guide, you can ensure your videos are optimized for any purpose. If you have any questions or need further assistance, feel free to contact Visual Entity Video Production House. We're here to help you create high-quality, versatile video content that meets all your needs.

Contact US


tags: Video tips, video content marketing, video production company bengaluru
categories: Video production house
Tuesday 06.11.24
Posted by visual entity
 

Top Video Production Companies in Bengaluru: Client Testimonials

Introduction

In the bustling metropolis of Bengaluru, known for its thriving tech industry and vibrant culture, finding a top-tier video production company can be a daunting task. Visual Entity Video Production House stands out as a premier choice, as evidenced by glowing testimonials from clients worldwide. Here, we present a collection of client experiences that underscore our commitment to excellence, professionalism, and high-quality production.

Visual Entity: Serving Global Clients for Their Shooting Needs in India.

Bjorn's Experience with Visual Entity for Novartis

Bjorn, a photographer and filmmaker at Novartis, entrusted Visual Entity with a critical project for the Novartis Annual Report. His experience highlights our ability to deliver under tight timelines and challenging conditions. Within 48 hours of initial contact, our team was on-site in Hyderabad, ready to produce high-quality stills and video footage for a CSR project. Bjorn praised our adaptability, professionalism, and ability to seamlessly integrate with the client and talent, even under minimal briefing conditions. His final words reflect his deep appreciation and trust in our work, recommending Visual Entity to any international company looking for top-notch production services in India or abroad.

Annika Bjorkholm's Project for SwipeGuide at Coca-Cola

Annika Bjorkholm, CMO and co-founder of SwipeGuide, collaborated with Visual Entity on a photo shoot at Coca-Cola's bottling site near Bangalore. Her testimonial emphasizes the smooth communication, professional conduct, and outstanding quality of both video and photo outputs. Annika’s recommendation underscores our expertise in capturing the essence of client products and services, showcasing their applications effectively.

Daniel's Shoot for Intuit Inc.

Daniel from Mammoth Design, an Australian-based production company, needed a reliable crew in India for a week-long shoot for Intuit Inc. Visual Entity stepped up, providing the expertise and efficiency required to meet their production needs. Daniel's testimonial highlights our reliability, production knowledge, and willingness to go above and beyond to ensure client satisfaction. His recommendation solidifies our reputation as a top choice for international production companies needing local expertise in Bangalore.


These testimonials from Bjorn, Annika, and Daniel illustrate the consistent quality and reliability of Visual Entity Video Production House. Our dedication to client satisfaction, professional excellence, and high-quality production sets us apart as one of the top video production companies in Bengaluru.

Visual Entity: Your Global Partner for Video Production Needs in India.

Whether you are a multinational corporation or a local business, Visual Entity is equipped to meet your video production needs with unparalleled expertise and commitment. For more details on our services and to view the accompanying video testimonials, visit our website or contact us directly. We look forward to helping you elevate your brand with exceptional visual content.

tags: video production house bangalore, corporate videographer, corporate video production, video filming, Documentary production, Corporate films, Product demo videos, Testimonial videos
Wednesday 05.29.24
Posted by visual entity
 

Best Video Production Company in Bangalore: Why Visual Entity Stands Out

Unleashing Creativity, Crafting Excellence: Your Top Choice for Video Production in Bangalore

In the bustling city of Bangalore, where innovation meets tradition, finding a reliable and creative video production company can be challenging. With numerous options, it's essential to choose a partner who not only understands your vision but also has the expertise to bring it to life. Visual Entity, with over 8 years of experience, stands out as the best option for corporate, product, and industrial video production. Here's why:

1. Expertise and Experience

At Visual Entity, our journey began over 8 years ago, and since then, we've been committed to crafting exceptional visual content. Our extensive experience in the industry has allowed us to refine our skills, understand client needs, and consistently deliver high-quality videos. Whether it's a corporate profile, a product demonstration, or an industrial tour, our team knows how to capture the essence of your story and present it in the most engaging way possible.

2. Tailored Solutions for Every Client

One size doesn't fit all, especially in video production. We pride ourselves on providing simple yet creative solutions tailored to each client's unique requirements. Our approach ensures that every video we produce is customized to reflect your brand's identity and objectives. By working closely with our clients, we understand their goals and create videos that not only meet but exceed their expectations.

3. Seamless Collaboration and Ease of Working

At Visual Entity, we believe that the process of creating a video should be as enjoyable as the final product. Our team is known for being easy to work with, ensuring a smooth and hassle-free experience from concept to completion. We value open communication, transparency, and collaboration, making sure that your vision is realized without any stress or confusion.

4. Innovative and Creative Approach

Innovation is at the heart of what we do. Our team of talented professionals is always on the lookout for new trends, techniques, and technologies to incorporate into our projects. This commitment to creativity ensures that every video we produce is fresh, unique, and impactful. We strive to push the boundaries and deliver content that captivates your audience and leaves a lasting impression.

5. Comprehensive Services

Visual Entity offers a wide range of video production services, including:

  • Corporate Videos: Showcase your company's values, culture, and achievements with compelling corporate videos.

  • Product Videos: Highlight the features and benefits of your products through engaging demonstrations and tutorials.

  • Industrial Videos: Capture the intricate processes and operations of your industrial setup, providing an inside look at your facilities.

6. Proven Track Record

Our portfolio speaks for itself. Over the years, we've had the privilege of working with numerous clients across various industries, delivering videos that have driven results and garnered positive feedback. Our reputation as a reliable and skilled video production company in Bangalore is built on our unwavering commitment to quality and client satisfaction.

Conclusion

Choosing the right video production company is crucial for effectively communicating your message and achieving your business goals. Visual Entity, with its rich experience, creative solutions, and client-centric approach, is undoubtedly the best choice for corporate, product, and industrial video production in Bangalore. Let us help you elevate your brand and tell your story through captivating visual content. Contact us today to start your journey with Visual Entity – where creativity meets excellence.

tags: video production house bangalore, corporate videographer, corporate video production, video filming, Documentary production, Corporate films, Product demo videos, Testimonial videos
Tuesday 05.28.24
Posted by visual entity
 

Top 5 Corporate Video Ideas to Elevate Your Brand

Discover five innovative corporate video ideas to enhance your brand’s impact


In today’s digital age, corporate video production has become a powerful tool for businesses to engage with their audience, convey their message, and elevate their brand. Corporate videos are an excellent way to showcase your company’s values, culture, and offerings. If you’re looking to create impactful corporate videos, here are five ideas to get you started.

1. Customer Testimonials

Why It Works: Customer testimonials are a highly effective way to build trust and credibility. They provide potential clients with real-life examples of how your products or services have made a difference.

How to Do It:

  • Identify Happy Customers: Reach out to satisfied clients who are willing to share their positive experiences.

  • Keep It Authentic: Let customers speak in their own words to ensure authenticity.

  • Focus on Impact: Highlight specific benefits and results that your customers have experienced.

Example: A video featuring a client explaining how your corporate video production services streamlined their business processes and increased productivity.

2. Behind-the-Scenes Footage

Why It Works: Behind-the-scenes videos give your audience a glimpse into your company’s inner workings. They help humanize your brand and build a connection with your audience.

How to Do It:

  • Showcase Your Team: Introduce key team members and their roles.

  • Highlight Company Culture: Capture moments that reflect your company’s values and work environment.

  • Process Demonstrations: Show how your products are made or how your services are delivered.

Example: A behind-the-scenes tour of your office in Bangalore, featuring interviews with employees and clips of team activities.

3. Product Demos

Why It Works: Product demos are an effective way to showcase the features and benefits of your products. They help potential customers understand how your product works and why it’s valuable.

How to Do It:

  • Focus on Key Features: Highlight the most important and unique features of your product.

  • Use Clear Explanations: Provide step-by-step demonstrations and use clear, concise language.

  • Include a Call to Action: Encourage viewers to take the next step, such as visiting your website or contacting your sales team.

Example: A detailed demo video explaining how to use your new product, including a walkthrough of its main features and benefits.

4. Company Culture Videos

Why It Works: Company culture videos help attract talent, engage employees, and build a strong brand identity. They showcase what makes your company unique and why it’s a great place to work.

How to Do It:

  • Highlight Core Values: Share your company’s mission, vision, and values.

  • Show Employee Experiences: Feature testimonials from employees about what they love about working at your company.

  • Capture Fun Moments: Include clips of team-building activities, office events, and everyday interactions.

Example: A video featuring employees talking about their experiences, with clips of team outings and office celebrations.

5. Event Coverage

Why It Works: Covering events such as conferences, product launches, and company milestones can help create buzz and showcase your company’s active involvement in the industry.

How to Do It:

  • Plan Ahead: Outline key moments and interviews you want to capture during the event.

  • Engage with Attendees: Conduct interviews with speakers, attendees, and organizers.

  • Highlight Key Moments: Include footage of presentations, product reveals, and audience reactions.

Example: A highlights reel from your latest product launch event in Bangalore, featuring snippets of speeches, product demos, and attendee testimonials.

Conclusion

Corporate video production is a versatile and powerful tool to elevate your brand. By incorporating customer testimonials, behind-the-scenes footage, product demos, company culture videos, and event coverage into your video marketing strategy, you can effectively communicate your brand’s story, build trust with your audience, and stand out in a crowded marketplace.

Call to Action

Ready to elevate your brand with professional corporate videos? Contact Visual Entity Video Production House in Bangalore today. Our expert team specializes in corporate video production, industrial video production, and product video production. Let us help you create impactful videos that resonate with your audience and drive your business forward. Get in touch with us now to start your video journey!

tags: video production house bangalore, corporate videographer, corporate video production, video filming, Documentary production, Corporate films, Product demo videos, Testimonial videos
Tuesday 05.28.24
Posted by visual entity
 

The Power of Corporate Videos in Diverse Industries

In today's fast-paced business environment, corporate videos have become an essential tool for companies across various industries. They serve as powerful communication tools, aiding in marketing, training, and internal communications. At Visual Entity, we understand the unique needs of different industries and how tailored video production can enhance their business goals. Here's a look at how corporate video production can benefit various sectors and the specific types of videos that work best for each.

1. Technology Industry

Types of Videos:

  • Product Demos: Showcase the latest software or hardware, demonstrating features and benefits.

  • Customer Testimonials: Highlight satisfied customers to build trust and credibility.

  • Explainer Videos: Simplify complex technological concepts for a broader audience.

Benefits:

  • Increased product awareness and sales.

  • Enhanced customer understanding of technical products.

  • Improved customer trust and loyalty.

2. Healthcare Industry

Types of Videos:

  • Patient Stories: Share real-life stories to humanize healthcare services.

  • Educational Videos: Provide information on medical procedures, treatments, and healthy living tips.

  • Facility Tours: Offer virtual tours of hospitals and clinics to reassure patients.

Benefits:

  • Enhanced patient engagement and trust.

  • Improved patient education and compliance.

  • Increased visibility for healthcare facilities.

3. Manufacturing Industry

Types of Videos:

  • Factory Tours: Showcase the manufacturing process and facilities.

  • Product Demonstrations: Highlight the features and benefits of industrial products.

  • Training Videos: Provide safety and operational training for employees.

Benefits:

  • Improved brand image and transparency.

  • Enhanced customer understanding of products.

  • Increased employee safety and efficiency.

4. Finance Industry

Types of Videos:

  • Explainer Videos: Simplify complex financial concepts for clients.

  • Client Testimonials: Showcase satisfied clients to build credibility.

  • Corporate Announcements: Communicate important updates and news.

Benefits:

  • Improved client understanding of financial services.

  • Enhanced trust and credibility.

  • Effective communication of corporate updates.

5. Education Industry

Types of Videos:

  • Promotional Videos: Highlight the strengths and offerings of educational institutions.

  • Educational Content: Provide valuable learning materials for students.

  • Virtual Campus Tours: Offer virtual tours to attract prospective students.

Benefits:

  • Increased enrollment and visibility.

  • Enhanced learning experiences.

  • Improved student and parent engagement.

6. Retail Industry

Types of Videos:

  • Product Videos: Showcase products in use, highlighting features and benefits.

  • Customer Testimonials: Share positive customer experiences.

  • Promotional Videos: Announce sales, new arrivals, and special events.

Benefits:

  • Increased product sales and brand awareness.

  • Improved customer trust and loyalty.

  • Enhanced promotional effectiveness.

7. Real Estate Industry

Types of Videos:

  • Property Tours: Offer virtual tours of properties for sale or rent.

  • Client Testimonials: Showcase satisfied buyers and tenants.

  • Neighborhood Guides: Provide information about local amenities and attractions.

Benefits:

  • Increased property sales and rentals.

  • Improved buyer and tenant engagement.

  • Enhanced visibility for real estate listings.

8. Non-Profit Organizations

Types of Videos:

  • Impact Stories: Share stories of those impacted by the organization's work.

  • Fundraising Appeals: Create compelling appeals for donations and support.

  • Volunteer Testimonials: Highlight the experiences of volunteers.

Benefits:

  • Increased donations and support.

  • Enhanced awareness of the organization's mission.

  • Improved volunteer engagement and recruitment.

Conclusion

Corporate video production is a versatile tool that can significantly benefit various industries. At Visual Entity, we specialize in creating tailored videos that meet the unique needs of each sector. By leveraging the power of video, businesses can enhance their marketing efforts, improve internal communications, and achieve their business goals more effectively. Whether you are in technology, healthcare, manufacturing, finance, education, retail, real estate, or the non-profit sector, corporate videos can help elevate your brand and drive success.

tags: corporate video production house bangalore, creative corporate video, corporate video production, video marketing bangalore
Tuesday 05.21.24
Posted by visual entity
 

Showcase Your Strengths: The Power of Industrial Videos for Manufacturing and Facility Tours

In the highly competitive industrial sector, showcasing your strengths and capabilities effectively is paramount. Industries in Bangalore, a hub of manufacturing and technology, can significantly benefit from utilizing manufacturing videos and facility tour videos. These powerful tools can help demonstrate quality, safety standards, and operational excellence to potential clients, making a lasting impression that goes beyond traditional presentations. At Visual Entity Video Production House, we specialize in creating compelling industrial videos that can transform your marketing strategy. Here's how these videos can help you stand out from the competition and elevate your sales pitch.

1. Showcase Your Strengths and Capabilities

Manufacturing videos provide a dynamic way to highlight your production processes, state-of-the-art machinery, and skilled workforce. Unlike static images or lengthy descriptions, videos can capture the intricacies of your operations, showcasing your strengths and capabilities in a visually engaging manner. Potential clients can see firsthand the precision, efficiency, and innovation that define your manufacturing processes.

Key Benefits:

  • Detailed Visualization: Show complex processes with ease.

  • Engaging Content: Keep viewers interested with dynamic visuals and narrative.

  • Highlight Expertise: Demonstrate the skills and expertise of your team.

2. Demonstrate Quality and Safety Standards

In industries where quality and safety are paramount, facility tour videos can provide compelling evidence of your commitment to these standards. A well-produced video can take potential clients on a guided tour of your facility, highlighting safety protocols, quality control measures, and certifications. This transparency builds trust and confidence in your brand.

Key Benefits:

  • Build Trust: Show your commitment to quality and safety.

  • Transparency: Offer an inside look at your operations.

  • Credibility: Reinforce your credibility with visual proof of standards and certifications.

3. Enhance Your Sales Pitch

A video can convey more information in a shorter amount of time than a traditional presentation. This makes it a powerful tool for sales teams looking to make an impact quickly. A well-crafted manufacturing or facility tour video can be used in meetings, trade shows, and online platforms, providing a versatile asset that enhances your sales pitch.

Key Benefits:

  • Time Efficiency: Convey key messages quickly and effectively.

  • Versatility: Use in various settings and formats.

  • Memorable Impact: Leave a lasting impression on potential clients.

4. Impress Overseas Clients

For industries looking to expand their reach to international markets, videos are an invaluable asset. They can easily be shared and viewed by overseas clients, offering them a comprehensive understanding of your capabilities without the need for costly and time-consuming visits. A professionally produced video can impress international clients by showcasing your global standards and readiness for international collaborations.

Key Benefits:

  • Global Reach: Easily share videos with international clients.

  • Cost-Effective: Reduce the need for physical visits.

  • Professional Image: Present a polished and professional brand image.

5. Great for Your Website's Landing Page

Embedding manufacturing and facility tour videos on your website's landing page can significantly enhance user engagement and SEO performance. Videos can increase the time visitors spend on your site, reduce bounce rates, and improve search engine rankings. A compelling video on your landing page can capture attention, convey your message effectively, and drive conversions.

Key Benefits:

  • Increased Engagement: Keep visitors on your site longer.

  • SEO Boost: Improve search engine rankings with video content.

  • Drive Conversions: Encourage potential clients to take action.

6. Stand Out from the Competition

In a crowded marketplace, differentiation is key. High-quality videos can set your company apart from competitors by providing a unique and engaging way to showcase your strengths. They demonstrate a commitment to innovation and professionalism, helping you stand out and attract more clients.

Key Benefits:

  • Unique Presentation: Differentiate your brand with engaging content.

  • Professionalism: Showcase your company’s commitment to excellence.

  • Competitive Edge: Gain an advantage over competitors using traditional methods.

Conclusion

Manufacturing videos and facility tour videos are essential tools for industries looking to showcase their strengths, capabilities, and commitment to quality and safety. At Visual Entity Video Production House in Bangalore, we specialize in creating impactful industrial videos that can enhance your sales pitch, impress overseas clients, and set you apart from the competition. Incorporating these videos into your marketing strategy can provide a significant return on investment, driving engagement and conversions while showcasing your brand in the best possible light.

Ready to Transform ?

Contact Visual Entity Video Production House today to learn how we can help you leverage the power of manufacturing and facility tour videos to elevate your industrial marketing efforts.

Tuesday 05.21.24
Posted by visual entity
 

How Visual Storytelling Can Enhance Your Brand Visibility and Awareness

Unleashing the Power of Visuals in the Corporate World

By Visual Entity Video Production House, Bangalore, India

In an era where digital content reigns supreme, Visual Entity, a distinguished video production house in Bangalore, India, underscores the transformative power of visual storytelling in elevating brand visibility and awareness. Specializing in corporate videos, product showcases, and industrial films, we understand the art and science behind compelling visual narratives that resonate with audiences.

The Essence of Visual Storytelling in Brand Building

Visual storytelling is not just about creating content; it's about crafting experiences that leave a lasting impact. In a world brimming with information overload, a well-told visual story cuts through the noise, engaging and inspiring viewers.

  • Emotional Connection: Visual stories evoke emotions, creating a deeper connection with your audience. This emotional bond fosters brand loyalty and recognition.

  • Simplified Communication: Complex ideas can be simplified through visuals. Corporate and industrial videos turn intricate concepts into understandable and relatable content.

  • Enhanced Recall: Humans are visual creatures. Visual content is more likely to be remembered than text alone, making it a powerful tool for brand recall.

Visual Entity's Approach to Maximizing Your Brand's Impact

At Visual Entity, we don't just create videos; we weave narratives that align with your brand's ethos and objectives.

  1. Tailored Content: Understanding your brand's unique story, we craft tailored content that highlights your strengths and values.

  2. High-Quality Production: With state-of-the-art equipment and a keen eye for detail, our production quality ensures that your brand stands out.

  3. Engaging Narratives: We focus on creating engaging and relatable stories that resonate with your target audience, ensuring higher engagement rates.

Success Stories: Transforming Brands through Visuals

Our portfolio speaks volumes of our expertise. From captivating corporate videos that showcase company culture to dynamic product videos that highlight unique features, our work has significantly boosted our clients' market presence.

The Future of Branding: Embrace the Visual Revolution

As digital platforms evolve, so does the need for innovative branding strategies. Visual storytelling is not just a trend; it's the future. Embrace it with Visual Entity, where your vision meets our creativity to create a lasting impact.

Contact Us:

🌐 VisualEntity.in

📧 info@visualentity.in

📍 Bangalore, India

Join the visual revolution. Enhance your brand's visibility and awareness with Visual Entity.

tags: video production services bangalore, video production company bengaluru, industrial Video Production, manufacturing videos, Industrial facility tour video
Monday 01.22.24
Posted by visual entity
 

Bangalore's Top Video Production House: Visual Entity's 7+ Years of Expertise

In the dynamic world of visual storytelling, finding a reliable video production house is crucial to bringing your brand to life. Look no further than Visual Entity, the best video production company in Bangalore, India. With over 7 years of rich industry experience, we stand as a testament to unparalleled quality and excellence.

Corpoarate Video Showcase

Crafting Exceptional Visual Narratives

Our seasoned team specializes in a diverse range of video production services, including corporate videos, industrial videos, product videos, and advertising photography. Each project is a canvas for us to weave compelling narratives that resonate with your audience. With a meticulous eye for detail, we capture the essence of your brand and transform it into visually stunning stories.

Global Footprint, Local Expertise

SwipeGuide CMO Raves About Visual Entity

Having collaborated with brands across the globe, Visual Entity brings a global perspective to the local scene. Our international experience allows us to infuse a unique flavor into every project, ensuring that your brand transcends geographical boundaries.

Expertise That Speaks Volumes

At the core of Visual Entity is a team of experienced professionals dedicated to their craft. Our expertise in corporate videos, industrial videos, product videos, and advertising photography is unparalleled. We understand the nuances of each industry, enabling us to deliver content that not only meets but exceeds your expectations.

Simplicity and Transparency

Visual Entity takes pride in its straightforward approach to projects. We believe in keeping things simple, from conceptualization to execution. Our transparent pricing ensures that you get the most value for your investment, with no hidden surprises along the way.

Easy Collaboration, Exceptional Results

We understand that collaboration is key to success. At Visual Entity, we make the process of working together seamless and enjoyable. Our team is easy to work with, responsive to your needs, and committed to delivering results that leave a lasting impact.

Choose Visual Entity for Your Next Project

In the world of video production, experience matters. With Visual Entity, you're not just getting a service; you're gaining a partner dedicated to bringing your vision to life. Contact us today, and let's embark on a journey to create visuals that resonate, captivate, and elevate your brand to new heights. Your story deserves to be told, and Visual Entity is here to tell it with passion and expertise.

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tags: Best Video Production Companies in Bangalore
categories: video, Video production house
Wednesday 11.29.23
Posted by visual entity
 

Working with a Video Production House: Building Synergy for Exceptional Content



In the fast-paced world of digital marketing and content creation, video has become an essential tool for brands looking to engage and captivate their audiences. Whether it's for promotional videos, commercials, or brand storytelling, partnering with a video production house can be a game-changer for your business. However, to create truly impactful content, it's crucial to establish a strong synergy between your brand and the production team. In this blog post, we'll explore how brands can effectively collaborate with a video production house to produce outstanding content.



The Importance of Clear Communication

One of the primary challenges in working with a video production house is that they may not have an in-depth understanding of your business, its values, and your unique selling points. This is where clear communication becomes pivotal. Before diving into the creative process, it's essential to sit down with the production team and discuss your brand's priorities, goals, and what you hope to achieve through the video.

Your brand's identity, message, and objectives should be crystal clear to the production house. Share your brand's story, values, and target audience. The more the production team knows about your brand, the better they can tailor the video to resonate with your audience.

Define Clear Objectives

Start by outlining your goals and expectations for the project. What message do you want to convey? Who is your target audience? What are the key performance indicators (KPIs) you hope to achieve? Sharing this information with the production house is crucial for aligning their efforts with your vision.

Defining Style and Quality Expectations

Every brand has a unique style and aesthetic that sets them apart from the competition. It's crucial to discuss your brand's preferred style and quality expectations with the production house. If you have specific examples of videos or references that align with your vision, share them with the production team. These references can serve as a valuable point of reference for the production team, helping them understand your style preferences.

Additionally, discussing the level of quality you expect in terms of visuals, audio, and overall production values is essential. Be transparent about your budget constraints as well, as this can influence the production process and help the team make appropriate recommendations.

Establish Roles and Responsibilities

Clearly define the roles and responsibilities of both your team and the production house. Who will handle scriptwriting, casting, location scouting, and post-production? Having a well-defined division of labor streamlines the process and minimizes potential conflicts.


Trust the Experts

Remember that you hired the video production house for their expertise. Trust their creative process and allow them to execute their ideas. Micromanaging can hinder the creative flow and potentially lead to subpar results.

Clarity Before Shooting

To ensure a smooth production process, it's crucial to have absolute clarity on all aspects of the project before shooting begins. This includes finalizing the script, shooting schedule, and location scouting. Make sure that everyone involved, from your brand's representatives to the production team, is on the same page regarding the project's timeline and milestones.


Conclusion

Working with a video production house can be a rewarding experience that elevates your brand's image and storytelling capabilities. Building synergy between your brand and the production team is the key to success in producing exceptional video content. Clear communication, defining style and quality expectations, collaborative ideation, and having a well-defined plan before shooting are all essential elements of a successful partnership.

At VisualEntity Video Production House, we understand the importance of collaboration and transparency. Our team is dedicated to helping brands bring their visions to life through compelling video content. If you're ready to embark on a video project that will leave a lasting impact, don't hesitate to reach out to us. Together, we can create content that not only meets your goals but also exceeds your expectations.



Ready to Elevate Your Brand's Story?

If you're seeking the expertise of a trusted corporate video production company in Bangalore to craft captivating video content that resonates with your audience and drives results, look no further. At VisualEntity, we're here to turn your visions into visual masterpieces.



Let's collaborate to bring your brand to life through the power of video. Whether you're looking to create stunning promotional videos, engaging corporate documentaries, or any other video content, our team of professionals is ready to make it happen.



Don't miss out on the opportunity to stand out in the digital landscape. Reach out to us today and discover how we can transform your ideas into compelling visual narratives. Your brand deserves the best, and VisualEntity is here to deliver excellence.

Contact us now and let's embark on a journey of creative synergy!

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Monday 09.18.23
Posted by visual entity
 

Our journey - Equipments part 1

Visual Entity Video Production house is keen on creating best possible imagery on a affordable budget. We choose our equipment to achieve this.

We have always looked for options which are portable with a small form factor, something that is not intimidating for our talents and can be easily carried to palaces we wanted to go.

We really loved cinematic imagery, the shallow depth of field, film grain, beautifully rolled of specular highlight and obviously the dynamic range. We where working on post production and CGI those days and was inspired by such images and there was wanting to create something similar.

 We have started our journey with two canon entry level DSLR’s Canon 550D and 600D. Canon revolutionised the industry by introducing video to there DSLR cameras. These cameras had a full frame (35mm sensor) or APSC (close to super 35mm ) sized sensors, booth these sensors are bigger in comparison to the traditional camcorders and thus produced very different film looking images. Canon 5D MarkII revolutionised everything. Creating cinematic, film like images  become cheaper and affordable, even movies are shot in these smaller cameras. This allowed lot aspiring film makers (including us) to create quality content without spending a fortune.

These little cameras(55d,600d) were amazing out of the box they were able to shoot full HD videos in 24fps ( 23.976 to be exact) and that is still the standard for most of us. We travelled around with them shot lot of experimental stuff and made our initial videos.

Canon 600d BTS

  Then something new had come which made these cameras even more powerful.  Magic Lantern, this was an unofficial firmware for canon DSLR’s which unlocked even more possibilities. Enabled lot of features which were only available on the higher end cameras, like the intervalometer, proper kelvin scale colour temperature, accurate shutter speed adjustments, sound monitoring, rack focus many such features.

Canon 550D magic lantern

 

Intervalometer was our favourite. This enabled us to shoot 4k 12bit raw Time-lapse  videos. They were amazing we had lot of fun with it. We still use these cameras for time-lapse photography

Here are some of our early time-lapse videos using canon cameras.

We looked for ways for improving image quality, Technicolor cinestyle was one of those experiment, which enabled our cameras to shoot on flat colour profile and capture more dynamic range. This enabled a window to enhance the footage in post production and colour grade it look more cinematic.

 

Sony A7s visual Entity

Our Current Favourite

Sony A7s

Our Next upgrade was sony A7s. Another revolutionary camera, which took us one step to closer to our goal of producing better images. We were early adopters of this camera. Sony a7 series cameras are our current favourite and we use them on most of our productions. This was a real game changer for us. It has an incredible dynamic range when shot in S-log, a proprietary picture profile from sony. It provides 14 stops of dynamic range. Another major feature is its incredible low light capability (iso performance) this could literally see in the dark.

 

Key reasons for our choice

  • Affordable full frame camera with amazing video camera features like peeking, sound recording and monitoring, exposure graphs etc.

  • Amazing low light sensitivity. Even till now it's the best low light sensitive camera. Shoots on limited budget and time you can almost get away with no lights and still your shots looking well exposed.

  • Almost no noise even at high ISO.

  • Very portable and light.

  • Servicing cheaper.

  • Incredible dynamic range. When used with log profiles produces really cinematic images.

  • Beautiful color tones.

  • No moire or aliasing of any kind.

  • 4K with an external recorder. 1080p at 60FPS.

Here are some videos Shot with sony A7s

 

 

Thursday 05.04.17
Posted by visual entity
 

Western Ghats - A Vanishing Legacy

Short video  celebrating the scenic beauty of western ghats to create awareness and support for the conservation and protection of this shrinking legacy. 

Mountain chain older than the great Himalayas are crumbling because of insensitive human activities.

Music - Freezing Time (feat. Anna Kline) by Dylan C. Jones

Project by Infinite Windows

Visual Entity Productions - http://visualentity.in/

tags: Conservation video, Nature conservation india, forest conservation india, Documentary production house, visual entity video production bangalore, western ghats, aerial video production bangalore, aerial video shoot bangalore, drone video production bangalore, Western Ghats Aerial video, Athirapally aerial video
Monday 09.26.16
Posted by visual entity
Comments: 1
 

Ekayana After school program Explainer video

Recent work for Ekayana 

tags: animated video bangalore, explainer video production bangalore, 2d animation bangalore, video production services bangalore, Animation video production bangalore
Monday 09.26.16
Posted by visual entity
 

Capture the attention with awe-inspiring aerial video

 Anyone who’s spent an hour playing with Google Earth already knows the fascination of observing places from above. When seen from a bird’s-eye perspective, even familiar land- and cityscapes become completely new, with colors, patterns, and geographical features you’d never known existed until you hovered above them.Aerial video adds a unique refreshing perspective to videos, a greater visual impact and noticeably memorable production value with unique unseen angles. Aerial video is an excellent opportunity to stand out from among the crowd as well as the competition. On top of this, it provides a remarkable chance to showcase the advantage of your location, access, as well as surrounding features from angles not available in the past.Aerial videos can be used in variety of production scenarios.Here are some industires who can make the most out of aerial videos.

Real Estate & luxury property

They provide an overall view that is simply not possible from ground level. See the entire scope of a property. Demonstrate the advantages of its location. Show access routes and neighboring developments. For example, you can highlight the nearby amenities to show just how prime your piece of real estate is. An aerial shot with outlines around the nearby child care centre conveys a much more powerful message than the words. As you probably guessed, highlighting the location features is especially beneficial if you’re marketing to overseas buyers who aren’t familiar with the area, and won’t be coming to inspect the property in person.


Resorts & Hotels

The trend of drones has gone mainstream over the last year or so, and with it comes marketing opportunities for resorts and hotels with drone videos. The nature of the aerial video shot through a drone's eyes makes a perfect fit for travel videos, for destinations, resorts, attractions and even tour companies. Aerial videos are going to play a very important role in the travel visual content of the near future. They simply allow marketers to highlight the entire property and offer a bird's eye view of what they will experience upon arrival.

We provide stunning 4k aerial video shots for a variety of industries. Whether you're looking to show off your next Real Estate listing, or are looking for professional video production for your project, we've got you covered.

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tags: aerial video production bangalore, aerial cinematography bangalore, drone videos bangalore, Aerial video tour bangalore, real estate aerial video bangalore, Aerial photography bangalore, aerial virtual tour bangalore, aerial video shoot bangalore, drone video production bangalore, DJI phantom 4 bangalore, DJI bangalore, Bangalore Aerial Video, Aerial video bangalore
Monday 07.25.16
Posted by visual entity
 

Branded Videos The Future Tool for Brand Building

Branded Video / Social Videos

Digital influence in consumer behaviour. We have witnessed a sea of changes in the consumer behaviour. Today the collective power of  internet is eclipsing the traditional channels, almost two out of three use smartphones to gain information about a brand or a product.

Most marketers accept and understand the fact that they need to maximize their online channels to make it easy for consumers to access the information  about their brands.

what information to put on these channels is something worth discussing

the new different breed of tech savvy consumers, they are to be addressed differently. direct selling videos and traditional advertising does not work for them.

Brands need to create content that viewers want to engage with and don't consider it as advertising. The premise for Branded content is that you can't buy the consumer's time instead they have to give you their time.(and you wanted them to give you their time). For them to do that, Brands have to shift from selling to storytelling ,  prioritising on audience engagement through relevant and meaningful content which consumers are more likely to voluntarily  seek out and consume .

This presents a major shift in the way brands use video, to tell inspirational educational, or entertaining stories as the main aim and selling as secondary indirect goal.

Branded content allows consumers to become acquainted with the brand values and helps building brand awareness and affinity. videos that aim to tell stories first and sell second can help brands gain a loyal, engaged audience. A community of customers and prospective customers that brands can engage ,interact and get feedback from.

 

tags: Social videos, Branded Content, content marketing video bangalore, branded video content bangalore, Searchable Video Content, video strategy bangalore, visual entity video production bangalore, corporate video production services bangalore, video production bangalore
Saturday 04.02.16
Posted by visual entity
 

Get creative with a recruitment video. Hire the right people.

In an industry where talent acquisition is competitive, companies are finding it hard to attract the right talents to fill the key roles. Recruiters need to come up with creative solutions to reach and attract the prospective candidates. recruitment videos can be an intelligent solution, It’s an easy way to showcase your organisation's  employees, office space, and culture, and get applicants involved in your organisation before they even apply.

Here are some good examples to follow 

Life at Shopify

This really engaging video succeeds in showing flexible, fun and casual office culture at shopify. By highlighting their small and dedicated teams for various needs the audience get a real time experience of the work culture. A video with all the right ingredients  made to invoke an instant connection.

 

Early in Career at Starbucks

We often tell clients how important it is to focus on their  target audience when it comes to creating videos, and Starbucks adheres this same principle to their recruiting video. Focusing on people early in their careers, they were able to narrow the focus of their video to better relate to their target audience.

 

Inside HubSpot

A straightforward video,  It is simple, shot well and to the point. if you are looking forward to create something straight and simple  this is the benchmark for you 

 

BambooHR Careers and Culture Video

Again a straight hit with an important message of work life balance.  this  recruiting video focuses on the antithesis of the typical startup work-life mentality of 70 hour weeks and manages glorify the message with engaging and inspiring visuals 

Explore what it takes to create a recruitment video with us

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tags: Recruiting Videos bangalore, employee video bangalore, visual entity video production bangalore, video production services bangalore, video content marketing, branded video content bangalore, branded video content, content marketing video bangalore, Recruitment video bangalore, corporate work culture bangalore
Wednesday 02.24.16
Posted by visual entity
 

CouponDunia Youtube Ad Case study

CouponDunia wanted an innovative marketing solution that would engage existing customers as well as reach new audiences. Traditional TV advertising offers reach, but the CouponDunia team realised that the interactive nature of video could engage its audience more effectively. Let's find out how this coupon aggregator reached and engaged their audience, and built some brand love along the way.

THE GOALS

  • Increase brand awareness amongst their target audience
  • Create an innovative digital campaign that stands out in a competitive market

THE APPROACH

  • Researched the target audience to determine the most popular YouTube channels by subscriber and inventory growth
  • Created 50 unique, hyper-targeted skippable ads that engaged viewers with humour and were relevant to the YouTube content they were about to watch
  • Used cards to enable visits directly from their videos

THE RESULTS

  • A 13% increase in visitors to the website over an eight-week period
  • 32% of viewers watched the entire 30 second ad (nearly double the usual rate)
  • An 8% month-on-month rise in revenue

 

Read full article : https://apac.thinkwithgoogle.com/case-studies/how-coupondunia-reached-and-engaged-its-most-relevant-audience-with-youtube.html

tags: youtube campaign, Youtube Advertising, Youtube marketing, video marketing bangalore, youtube campaign bangalore, video production bangalore, video production services bangalore, youtube promotional videos bangalore, youtube ad case study
Tuesday 02.16.16
Posted by visual entity
 
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