Internet is becoming increasingly crowded and it is becoming harder and harder to capture and hold user attention If you are looking a creative way to get noticed and stand out , having a nicely crafted video is a great way to engage your customers, giving them information that sometimes isn’t available through text and to strengthen your overall message
A video on your homepage is a great way to increase user engagement, and hold attention for longer than plain text alone, resulting in potential customers spending longer on your site and increasing your brand awareness. It has also been shown that a higher number of actions, for example making a purchase, are taken after watching a video than at any other time by website visitors.
Along with making your site and brand look more professional, videos can show and explain difficult concepts, techniques, and procedures quickly and clearly saving you time explaining your product or service and really capture the spirit and passion of your business adding a personal touch to your marketing and letting people put a face to your company.
Google rankings are incredibly important and a video is a great SEO tool. Smart titling, descriptions, and tags for your video content and the added user interaction can push your website higher up the search rankings. Also videos now rank as pages in their own right on search engines and a recent study by Nate Elliot showed that they were 50 times more likely to appear on the first page on Google than their text based counterparts. YouTube now receives over 2 billion hits daily and is the second most used search engine behind Google.
Your competitors are already using videos. As businesses look to find an edge in a difficult and competitive market they are turning to new and creative media solutions more and more.