The Power of Corporate Videos in Diverse Industries

In today's fast-paced business environment, corporate videos have become an essential tool for companies across various industries. They serve as powerful communication tools, aiding in marketing, training, and internal communications. At Visual Entity, we understand the unique needs of different industries and how tailored video production can enhance their business goals. Here's a look at how corporate video production can benefit various sectors and the specific types of videos that work best for each.

1. Technology Industry

Types of Videos:

• Product Demos: Showcase the latest software or hardware, demonstrating features and benefits.

• Customer Testimonials: Highlight satisfied customers to build trust and credibility.

• Explainer Videos: Simplify complex technological concepts for a broader audience.

Benefits:

• Increased product awareness and sales.

• Enhanced customer understanding of technical products.

• Improved customer trust and loyalty.

2. Healthcare Industry

Types of Videos:

• Patient Stories: Share real-life stories to humanize healthcare services.

• Educational Videos: Provide information on medical procedures, treatments, and healthy living tips.

• Facility Tours: Offer virtual tours of hospitals and clinics to reassure patients.

Benefits:

• Enhanced patient engagement and trust.

• Improved patient education and compliance.

• Increased visibility for healthcare facilities.

3. Manufacturing Industry

Types of Videos:

• Factory Tours: Showcase the manufacturing process and facilities.

• Product Demonstrations: Highlight the features and benefits of industrial products.

• Training Videos: Provide safety and operational training for employees.

Benefits:

• Improved brand image and transparency.

• Enhanced customer understanding of products.

• Increased employee safety and efficiency.

4. Finance Industry

Types of Videos:

• Explainer Videos: Simplify complex financial concepts for clients.

• Client Testimonials: Showcase satisfied clients to build credibility.

• Corporate Announcements: Communicate important updates and news.

Benefits:

• Improved client understanding of financial services.

• Enhanced trust and credibility.

• Effective communication of corporate updates.

5. Education Industry

Types of Videos:

• Promotional Videos: Highlight the strengths and offerings of educational institutions.

• Educational Content: Provide valuable learning materials for students.

• Virtual Campus Tours: Offer virtual tours to attract prospective students.

Benefits:

• Increased enrollment and visibility.

• Enhanced learning experiences.

• Improved student and parent engagement.

6. Retail Industry

Types of Videos:

• Product Videos: Showcase products in use, highlighting features and benefits.

• Customer Testimonials: Share positive customer experiences.

• Promotional Videos: Announce sales, new arrivals, and special events.

Benefits:

• Increased product sales and brand awareness.

• Improved customer trust and loyalty.

• Enhanced promotional effectiveness.

7. Real Estate Industry

Types of Videos:

• Property Tours: Offer virtual tours of properties for sale or rent.

• Client Testimonials: Showcase satisfied buyers and tenants.

• Neighborhood Guides: Provide information about local amenities and attractions.

Benefits:

• Increased property sales and rentals.

• Improved buyer and tenant engagement.

• Enhanced visibility for real estate listings.

8. Non-Profit Organizations

Types of Videos:

• Impact Stories: Share stories of those impacted by the organization's work.

• Fundraising Appeals: Create compelling appeals for donations and support.

• Volunteer Testimonials: Highlight the experiences of volunteers.

Benefits:

• Increased donations and support.

• Enhanced awareness of the organization's mission.

• Improved volunteer engagement and recruitment.

Conclusion

Corporate video production is a versatile tool that can significantly benefit various industries. At Visual Entity, we specialize in creating tailored videos that meet the unique needs of each sector. By leveraging the power of video, businesses can enhance their marketing efforts, improve internal communications, and achieve their business goals more effectively. Whether you are in technology, healthcare, manufacturing, finance, education, retail, real estate, or the non-profit sector, corporate videos can help elevate your brand and drive success.

5 Essential Elements of a Successful Marketing Video

Video is the most lucrative marketing material around, promising higher engagement, more conversions and bigger profits. Pretty compelling stuff – at least it had better be, because the expense of video production leaves little room for error once the cameras start rolling.

However, the success of your marketing video is largely decided before the production process even begins. Tick the right boxes in the planning stages and you should have yourself a concept, storyboard and a bag full of confidence that your video will be a hit – and here are the five elements that make the difference.

#1: Emotional appeal

Whether you leave your audience weeping, crying with laughter or stunned into silence, your video needs to make an emotional impact if you want to provoke a reaction. This is nothing new to video though, even in the digital age, because TV has been perfecting this art for decades.

#2: Relevance

Reaching your audience on an emotional level starts with creating a relevant message to them. We say it so often, but this is why you need to understand your audience, down to the finest detail. Appeal to their pains, needs, desires, fears and you can use these emotional connections to bring them that extra step closer to your brand.

#3: Benefits, not features

A large part of this is understanding how to sell the benefits of your products or services. Benefits are not the features of your products, or even what you think people love about them most. The benefits you need to capture are the ones that show your audience how you’re going to improve their lives, whether by fixing an everyday problem, saving them money or making their wildest dreams come true.

#4: A narrative

To capture the benefits of your brand, make them relevant and appeal to your audience on an emotional level, you’re going to need a strong narrative. The art of storytelling is at the core of every marketing message, and it starts with a character your audience can relate to. This is the emotional bridge between your viewers and the marketing message at the heart of your video.

Every good story needs a point of conflict too, a problem that puts your main character in jeopardy and your viewers on the edge of their seats. Bang! There you have your emotional appeal and now it’s time to show your audience the beauty of resolution.

#5: Call to action

With the hero in your story facing impending doom (or something less dramatic) and your viewers full of empathy, it’s time to introduce your brand. That’s right, you’re the answer to all their problems and, if your video hits your audience on an emotional level, all that’s left is a strong call to action to seal the deal.

Always keep your goal in mind – even if you’re using humor, fear or whatever emotion to engage people, your goal isn’t to make them laugh or scare them. Your goal is to inspire action and compel your audience to buy into your services and your call to action is the final prompt – so use it wisely.

This article was originally posted on Matinee Multilingual:
http://www.matinee.co.uk/blog/5-essential-elements-of-a-successful-marketing-video/

7 Tips to Save Time and Money on your next Corporate Video Production

Ultimately it comes down to the production company you’ve chosen to ensure your idea for a video has been developed into a cohesive script, to effectively plan and execute your video shoot, and to edit the footage down to an exciting and informative video that provides your audience valuable knowledge about your business.

But there are many things that you and your employees can do to help the production company along with the process. By following these helpful tips, you can help save time in the planning, execution and editing of your video –  and we all know when you save time, you save money.

Here are a few things that you can do to help expedite the process to ensure a smooth experience and a project delivered on-time and on budget.

1: Know Your Audience

It’s very important to know who you want watching your video. Are you trying to generate leads for your company? Explaining your technology or product to early adopters? Trying to increase conversion rates on your website? The more accurately you know your audience, and the information you wish to present them, the more you can help ensure your production company accomplish your goals.

2: Watch Other Videos

When crafting your idea for a video, take some time to watch examples of corporate videos, promotional videos and advertisements. Save the links and make notes on what you liked and didn’t like. Being able to give your filmmakers visual references will help jumpstart the development process and ensure you and your production company are on the same page.

3: Know Where Your Video Will Live

Often times businesses haven’t given thought to where they want their video to be seen. If you plan on having your video play on your website you might want your video to look and feel very different then if you’re looking for a broad audience on YouTube. If you’re planning on having your video broadcast on television, let your filmmakers know early on so they can plan ahead. Where the final video ultimately lives will dictate the type of equipment, cameras, video codecs and final delivery format your production company will use. If you don’t plan ahead you can run into compatibility and quality issues down the road.

4: Clear Schedules First

Your business and employees are very busy! Often times trying to get everyone in the same room can feel like herding cats… sometimes literally. If you’re able to schedule the shoot far enough in advance (even before the script has been fully developed) you can ensure the key personnel will be available for the camera.

5: Know Where To Shoot

If your production company will be filming an interview at your office there are a few things to keep in mind when choosing the room to film in. Size matters! Try and choose a room that is large enough for the gear, crew, and the interview subject. Bonus points if you have a room with a nice background, like a window with a view.

Audio is something else to keep in mind. Is the room you want to film in right next to a row of sales people busy on the phones? Try and find a space that can be quiet while filming, and off the beaten path of your employees. You don’t want to spend an hour getting the perfect take, only to have to start over because your employees were doing what they do best: Working!

If you work in a large office complex or are shooting in a tech-savvy conference room, make sure you know how to reach the building maintenance department. Video crews can often edit out noise coming from an air conditioner or flag off an offending overhead light – but being able to address these issues before your crew starts rolling saves time and money in the editing room.

6: Have A Style-Guide Ready

Providing your production company with the details of your brand’s style-guide will cut down design time in the editing room and ensure the final look of the video will perfectly compliment the rest of your company’s marketing materials. Having assets like fonts, logos, and specific colors available early in the process will save time and money later.

7: Know Who Has Editorial Approval

Often times many of your employees will be involved in the making of your corporate video. It’s always encouraged to have as much input from key people in your organization as possible, but when it comes to reviewing and approving editorial revisions, it’s important to know exactly who needs to be giving notes on further revisions, and who can ultimately sign off on the completed project. Make sure these people are available to review the cut when it’s ready! Nothing causes a production company more anxiety then waiting to hear back on an edit while watching the deadline rush closer and closer.

So there you go! With these 7 tips in mind, you can count on your next video project to be high quality, under budget and completed before the deadline.