The Power of Corporate Videos in Diverse Industries

In today's fast-paced business environment, corporate videos have become an essential tool for companies across various industries. They serve as powerful communication tools, aiding in marketing, training, and internal communications. At Visual Entity, we understand the unique needs of different industries and how tailored video production can enhance their business goals. Here's a look at how corporate video production can benefit various sectors and the specific types of videos that work best for each.

1. Technology Industry

Types of Videos:

• Product Demos: Showcase the latest software or hardware, demonstrating features and benefits.

• Customer Testimonials: Highlight satisfied customers to build trust and credibility.

• Explainer Videos: Simplify complex technological concepts for a broader audience.

Benefits:

• Increased product awareness and sales.

• Enhanced customer understanding of technical products.

• Improved customer trust and loyalty.

2. Healthcare Industry

Types of Videos:

• Patient Stories: Share real-life stories to humanize healthcare services.

• Educational Videos: Provide information on medical procedures, treatments, and healthy living tips.

• Facility Tours: Offer virtual tours of hospitals and clinics to reassure patients.

Benefits:

• Enhanced patient engagement and trust.

• Improved patient education and compliance.

• Increased visibility for healthcare facilities.

3. Manufacturing Industry

Types of Videos:

• Factory Tours: Showcase the manufacturing process and facilities.

• Product Demonstrations: Highlight the features and benefits of industrial products.

• Training Videos: Provide safety and operational training for employees.

Benefits:

• Improved brand image and transparency.

• Enhanced customer understanding of products.

• Increased employee safety and efficiency.

4. Finance Industry

Types of Videos:

• Explainer Videos: Simplify complex financial concepts for clients.

• Client Testimonials: Showcase satisfied clients to build credibility.

• Corporate Announcements: Communicate important updates and news.

Benefits:

• Improved client understanding of financial services.

• Enhanced trust and credibility.

• Effective communication of corporate updates.

5. Education Industry

Types of Videos:

• Promotional Videos: Highlight the strengths and offerings of educational institutions.

• Educational Content: Provide valuable learning materials for students.

• Virtual Campus Tours: Offer virtual tours to attract prospective students.

Benefits:

• Increased enrollment and visibility.

• Enhanced learning experiences.

• Improved student and parent engagement.

6. Retail Industry

Types of Videos:

• Product Videos: Showcase products in use, highlighting features and benefits.

• Customer Testimonials: Share positive customer experiences.

• Promotional Videos: Announce sales, new arrivals, and special events.

Benefits:

• Increased product sales and brand awareness.

• Improved customer trust and loyalty.

• Enhanced promotional effectiveness.

7. Real Estate Industry

Types of Videos:

• Property Tours: Offer virtual tours of properties for sale or rent.

• Client Testimonials: Showcase satisfied buyers and tenants.

• Neighborhood Guides: Provide information about local amenities and attractions.

Benefits:

• Increased property sales and rentals.

• Improved buyer and tenant engagement.

• Enhanced visibility for real estate listings.

8. Non-Profit Organizations

Types of Videos:

• Impact Stories: Share stories of those impacted by the organization's work.

• Fundraising Appeals: Create compelling appeals for donations and support.

• Volunteer Testimonials: Highlight the experiences of volunteers.

Benefits:

• Increased donations and support.

• Enhanced awareness of the organization's mission.

• Improved volunteer engagement and recruitment.

Conclusion

Corporate video production is a versatile tool that can significantly benefit various industries. At Visual Entity, we specialize in creating tailored videos that meet the unique needs of each sector. By leveraging the power of video, businesses can enhance their marketing efforts, improve internal communications, and achieve their business goals more effectively. Whether you are in technology, healthcare, manufacturing, finance, education, retail, real estate, or the non-profit sector, corporate videos can help elevate your brand and drive success.

CouponDunia Youtube Ad Case study

CouponDunia wanted an innovative marketing solution that would engage existing customers as well as reach new audiences. Traditional TV advertising offers reach, but the CouponDunia team realised that the interactive nature of video could engage its audience more effectively. Let's find out how this coupon aggregator reached and engaged their audience, and built some brand love along the way.

THE GOALS

• Increase brand awareness amongst their target audience
• Create an innovative digital campaign that stands out in a competitive market

THE APPROACH

• Researched the target audience to determine the most popular YouTube channels by subscriber and inventory growth
• Created 50 unique, hyper-targeted skippable ads that engaged viewers with humour and were relevant to the YouTube content they were about to watch
• Used cards to enable visits directly from their videos

THE RESULTS

• A 13% increase in visitors to the website over an eight-week period
• 32% of viewers watched the entire 30 second ad (nearly double the usual rate)
• An 8% month-on-month rise in revenue

Read full article : https://apac.thinkwithgoogle.com/case-studies/how-coupondunia-reached-and-engaged-its-most-relevant-audience-with-youtube.html

Case Study Videos How and Why

Before someone purchase a product or service there is one question they almost always ask themselves.

Will it give me the result that I want?

That’s why almost 9 out of 10 consumers read online reviews in order to determine the quality of a local business before buying from them.

Making sure that you are collecting customer reviews and testimonials can certainly help with this. But equally powerful is the use of case study videos.

Case study videos combine engaging visuals and a powerful soundtrack with the authenticity of a real customer's experience of your product or service. Case study videos can quickly deliver a large amount of information building trust and confidence that you can deliver on your marketing promises.

Below we will look in detail at how to create a highly effective case study videos for your business. 

Why Create Case Study Videos?

Case study videos are effective because they give a prospective customer the information that they need to feel comfortable making a purchase decision. This is achieved in a way which doesn’t feel forced or phony. In fact the success of case study video is because of their authenticity. They feature real people talking in a natural way about their experiences with a product or service.

If the subject has been properly selected then they should closely align with the typical buyer for that product. Because of this prospective customers can relate to the problems that the person in the video has experienced, and will be looking for a similar solution to the one that is presented.

Case study interviews are also perfect for identifying features of the product or service which were most important to them and are also likely to be important to future customers as well. These features may actually differ from what the seller of the product believes to be the most compelling.

How To Plan Your Case Study Video

A great place to start is by looking at other people’s case study videos to find relevant examples to show your video production agency. This is useful even if the videos are not a 100% match to what you want to achieve with your own video.

Why? Because a good video production agency will be able to look at the example videos that your provide and determine how they were shot, which camera’s were used and what kind of crew members may have been employed. All of these elements will play a role in determining the budget for the creating a similar type of video.

Providing example videos also helps to clarify for your video production agency the look for your video. If you are appealing to a younger audience a fast paced, brightly colored video with rapid cuts may work well. With older and luxury target markets then a better approach might be to use a slower paced edit with very high quality cinematography. Conveying your intentions is typically best achieved by providing example videos with a similar aesthetic.

How To Shoot Case Study Videos

Bosch Eye Care Solutions Case Study Video 

Case study videos have been around for a number of years now. This means that the standard setup for case study videos has been well established. The traditional way of shooting a case study is to feature a straight to camera interview where the customer explains the background to their problem and how the product provided a solution. This talking head interview will typically also use cutaways to add interest and context to what the subject is talking about.

This default standard is certainly effective (there are good reasons why it is popular) but it also means that it is possible to innovate and create something which will stand out in the market. Below we will look at some of the ways to have your case study video stand out in a sometimes crowded market.

Standing Out On Social Media

There are additional techniques that you can use to really make your video on social media where people’s attention span tends to be extremely limited. On social media people are searching for top level content. They may not be aware of your product or even have fully clarified the nature of their problem. As a consequence you need to be able to quickly grab someone’s attention and hold it throughout the case study.

One of the things that can really help is fast paced editing. Each time a video cuts between shots the viewer’s attention is drawn back to the video. This editing “trick” is something that Hollywood has used to keep people constantly. Since the 1930’s the average shot length has decreased from 8 – 11 seconds to 4.3 – 4.9 seconds. These faster cuts are known as“Post-classical” or “MTV style” editing.

The use of bright colors can also be very effective. This can be combined with the brand’s own colors in the video. People’s visual memory is extremely strong, so while they may not remember the full contents of your video by having a certain color it will provide a visual cue to trigger memories of that video later on. For example, they might remember it as the green or pink video that that they saw.

Sound design is another element that is often overlooked. Good sound design can be used to heighten emotion and excitement. Ambient noise, such as the sound of the wind rustling through blades of grass or the sound of a crowd cheering, can be recorded and mixed to created a certain auditory effect.

Time is scarce commodity on social media. One way that you can maximize the time that you have available is to use sound to present narrative elements. So for example, rather than showing a drill on the screen, you could use the noise from the drill which would suggest it to the audience. While the audience may not recall all of the contents of the video at this top level the positive associations created by sound design can help if that prospect is subsequently exposed to more of the company’s marketing.

The Ideal Length Of A Case Study Video

There has been significant research into the ideal length for online video. But, really is no one right length for a case study video. The two components which should determine the length for you video is how long you can hold the attention of the audience and how much time is needed to convey your message. This might be possible to achieve in as little as fifteen seconds. With a more complex product it may take five minutes or even longer to present a compelling arguement. Shorter is not always better. Provided that the video is highly relevant to the target market then they will watch a longer video.

To make sure that you are maximising your audiences scarce attention it is important that you are leveraging all of the elements that video offers and they these are working cohesively together. This means presenting high quality visuals which reinforce the primary features of the video. There should also be a great music track which really drives along the narrative of the video and gives the people a reason to keep listening. The voice over or interview from the subject should not be repetitive while delivering all of the relevant information. When all of these elements are working together you have a powerful and compelling sales tool that can achieve a lot in a short amount of time.

Shooting Your Case Study On Location vs. In Studio

The benefits of shooting in studio is that the environment is completely under your control. This completely eliminates the issue of ambient noise. Unfortunately, the downside to this is that the sound environment can also sometime come across as quite sterile. This is something that can be addressed later in post production.

On location, whether that’s going into someone’s home or workplace or an exotic outdoor location, provides a more interesting visual background and a sense of authenticity. The disadvantages is that you don’t have the same level of control over the environment. This means that you may have to stop production every time that a plane goes overhead or bus drives by.

Another factor that you can’t control if you shoot outdoors is the weather.  lighting is much easier to control in a studio than outdoors. Of course, shooting outdoors does allow you to take advantage of natural light which can be great for imbuing your video with authenticity.

Overall, it could be said that a studio setup tends to result in a video which looks more commercial. This can undermine the sense of authenticity which is so central to producing a compelling case study video.

Interested in learning more about our case study video services? Get in touch below. 

Preparing Your Video Strategy

You have a cause to promote or a new product to launch. You’re looking to connect consumers with your brand, or simply get the word out there about what it is you do. You’ve decided to allocate some of your budget to video production, but before renting the cameras or even before writing the shooting script, you need a video strategy. It’s an essential step many businesses and organizations skip, one that could either make your video a huge success or — if done improperly — a chaotic disaster.

Consult the Experts

If you were installing a new network in your office, you wouldn’t tackle it yourself just because someone on your staff is good with computers, right? You’d call in an IT expert. Don’t assume because you have a dynamic marketing team that they’re ready to make the leap to video campaigns without professional guidance.

Decide on the Overall Goals

Whether you plan on making one video or 20 videos, define campaign’s goals. These goals may cross over with the overall goals of your business or organization. For example:

• To build your online presence
• To increase sales
• To increase brand awareness

Shelve these goals for now as you develop a strategy to make your video a small part of your company or organization’s overall goals. You can’t expect everything from a single Corporate Advertising Video; you’ll write that video off as a failure if you can’t achieve it all. Videos are made for more defined goals.

Define the Video’s Goals

An essential part of your video strategy is determining the individual video’s goals. Ask yourself to define the goal of the video in one sentence. For example, it might be:

• To launch a new product or service
• To instruct consumers on how to use a product
• To introduce consumers to your company
• To drive more traffic to your site
• To get more followers for your social media profiles

This smaller goal should serve an overall goal. For instance, driving traffic to your website or increasing the number of followers of your social media profiles can help build your online presence. Once you have an individual goal defined, your strategy to achieve that goal — and achieve success with the video — will fall into place.

Acknowledging the importance of videos in the modern marketing arena is the first step to success for your business or organization, as Forbes reports more than 90 percent of marketers rely on videos in their content marketing campaigns. However, preparing your video strategy is an important second step — and not one you should tackle alone.

 Get in touch to discuss how we can best help your business reach it’s full potential.

by Adam Krell