The Power of Corporate Videos in Diverse Industries

In today's fast-paced business environment, corporate videos have become an essential tool for companies across various industries. They serve as powerful communication tools, aiding in marketing, training, and internal communications. At Visual Entity, we understand the unique needs of different industries and how tailored video production can enhance their business goals. Here's a look at how corporate video production can benefit various sectors and the specific types of videos that work best for each.

1. Technology Industry

Types of Videos:

• Product Demos: Showcase the latest software or hardware, demonstrating features and benefits.

• Customer Testimonials: Highlight satisfied customers to build trust and credibility.

• Explainer Videos: Simplify complex technological concepts for a broader audience.

Benefits:

• Increased product awareness and sales.

• Enhanced customer understanding of technical products.

• Improved customer trust and loyalty.

2. Healthcare Industry

Types of Videos:

• Patient Stories: Share real-life stories to humanize healthcare services.

• Educational Videos: Provide information on medical procedures, treatments, and healthy living tips.

• Facility Tours: Offer virtual tours of hospitals and clinics to reassure patients.

Benefits:

• Enhanced patient engagement and trust.

• Improved patient education and compliance.

• Increased visibility for healthcare facilities.

3. Manufacturing Industry

Types of Videos:

• Factory Tours: Showcase the manufacturing process and facilities.

• Product Demonstrations: Highlight the features and benefits of industrial products.

• Training Videos: Provide safety and operational training for employees.

Benefits:

• Improved brand image and transparency.

• Enhanced customer understanding of products.

• Increased employee safety and efficiency.

4. Finance Industry

Types of Videos:

• Explainer Videos: Simplify complex financial concepts for clients.

• Client Testimonials: Showcase satisfied clients to build credibility.

• Corporate Announcements: Communicate important updates and news.

Benefits:

• Improved client understanding of financial services.

• Enhanced trust and credibility.

• Effective communication of corporate updates.

5. Education Industry

Types of Videos:

• Promotional Videos: Highlight the strengths and offerings of educational institutions.

• Educational Content: Provide valuable learning materials for students.

• Virtual Campus Tours: Offer virtual tours to attract prospective students.

Benefits:

• Increased enrollment and visibility.

• Enhanced learning experiences.

• Improved student and parent engagement.

6. Retail Industry

Types of Videos:

• Product Videos: Showcase products in use, highlighting features and benefits.

• Customer Testimonials: Share positive customer experiences.

• Promotional Videos: Announce sales, new arrivals, and special events.

Benefits:

• Increased product sales and brand awareness.

• Improved customer trust and loyalty.

• Enhanced promotional effectiveness.

7. Real Estate Industry

Types of Videos:

• Property Tours: Offer virtual tours of properties for sale or rent.

• Client Testimonials: Showcase satisfied buyers and tenants.

• Neighborhood Guides: Provide information about local amenities and attractions.

Benefits:

• Increased property sales and rentals.

• Improved buyer and tenant engagement.

• Enhanced visibility for real estate listings.

8. Non-Profit Organizations

Types of Videos:

• Impact Stories: Share stories of those impacted by the organization's work.

• Fundraising Appeals: Create compelling appeals for donations and support.

• Volunteer Testimonials: Highlight the experiences of volunteers.

Benefits:

• Increased donations and support.

• Enhanced awareness of the organization's mission.

• Improved volunteer engagement and recruitment.

Conclusion

Corporate video production is a versatile tool that can significantly benefit various industries. At Visual Entity, we specialize in creating tailored videos that meet the unique needs of each sector. By leveraging the power of video, businesses can enhance their marketing efforts, improve internal communications, and achieve their business goals more effectively. Whether you are in technology, healthcare, manufacturing, finance, education, retail, real estate, or the non-profit sector, corporate videos can help elevate your brand and drive success.

The Benefits of Having Your Corporate Video Professionally Created

An expertly crafted corporate video not only strengthens ties with your existing patrons, it also positively presents your brand and company’s goals to prospective clients. However, even the best editing and video equipment for amateurs cannot produce the results a professional video production company can. Here are a few reasons why, when it’s time to update your corporate video, it’s wise to employ the services of an established video production company.

Cost of a Corporate Video

The initial cost of having a corporate video professionally produced is what turns many clients away from the process. However, when you budget in several factors — including the cost of purchasing professional video and editing equipment — you might be surprised at how affordable it can be. If this is your first attempt at producing a corporate video internally, expect the possibility of several costly setbacks and delays. From re-shoots to editing issues, it will actually cost you less to have your corporate video produced professionally. So instead of spending your weekends reading a video camera’s instruction manual or installing editing software, pass the responsibilities to a qualified professional.

Quality

Search the Internet, including YouTube, for corporate videos. It won’t take years of editing or production experience for you to determine the videos shot professionally and the videos created by amateurs. Many companies don’t have the budget to hire a staff and purchase the necessary equipment to create a quality product. So instead of asking an inexperienced employee to shoot a shaky video on his smartphone, hire an experienced professional video production company.

Your Audience

Today’s consumers are smart, savvy and sophisticated. They know quality, what they like and aren’t afraid to turn off a poorly produced commercial or video before it ends. Nothing is more unattractive to a prospective or established client than a boring, poorly produced corporate video. A professional production company is aware of what makes a corporate video interesting as well as how to effectively represent your brand in an engaging and entertaining manner. Don’t risk losing a potential client because your video won’t hold their interest.

Your Reputation

Finally, if you’re still on the fence about hiring a professional video production company, there is one critical point to consider: your company’s reputation. Remember that a corporate video is a potential client’s first glimpse into your brand. Provide a poor first impression and chances are the client will look elsewhere. Dazzle the client with your professionally produced video, though and you’ll leave a lasting positive impression that might land you the account.

A thoughtfully crafted corporate video is the best way to positively portray your company or brand. Instead of agonizing over the video’s concept and execution, turn to the professionals at Visual Entity

7 Tips to Save Time and Money on your next Corporate Video Production

Ultimately it comes down to the production company you’ve chosen to ensure your idea for a video has been developed into a cohesive script, to effectively plan and execute your video shoot, and to edit the footage down to an exciting and informative video that provides your audience valuable knowledge about your business.

But there are many things that you and your employees can do to help the production company along with the process. By following these helpful tips, you can help save time in the planning, execution and editing of your video –  and we all know when you save time, you save money.

Here are a few things that you can do to help expedite the process to ensure a smooth experience and a project delivered on-time and on budget.

1: Know Your Audience

It’s very important to know who you want watching your video. Are you trying to generate leads for your company? Explaining your technology or product to early adopters? Trying to increase conversion rates on your website? The more accurately you know your audience, and the information you wish to present them, the more you can help ensure your production company accomplish your goals.

2: Watch Other Videos

When crafting your idea for a video, take some time to watch examples of corporate videos, promotional videos and advertisements. Save the links and make notes on what you liked and didn’t like. Being able to give your filmmakers visual references will help jumpstart the development process and ensure you and your production company are on the same page.

3: Know Where Your Video Will Live

Often times businesses haven’t given thought to where they want their video to be seen. If you plan on having your video play on your website you might want your video to look and feel very different then if you’re looking for a broad audience on YouTube. If you’re planning on having your video broadcast on television, let your filmmakers know early on so they can plan ahead. Where the final video ultimately lives will dictate the type of equipment, cameras, video codecs and final delivery format your production company will use. If you don’t plan ahead you can run into compatibility and quality issues down the road.

4: Clear Schedules First

Your business and employees are very busy! Often times trying to get everyone in the same room can feel like herding cats… sometimes literally. If you’re able to schedule the shoot far enough in advance (even before the script has been fully developed) you can ensure the key personnel will be available for the camera.

5: Know Where To Shoot

If your production company will be filming an interview at your office there are a few things to keep in mind when choosing the room to film in. Size matters! Try and choose a room that is large enough for the gear, crew, and the interview subject. Bonus points if you have a room with a nice background, like a window with a view.

Audio is something else to keep in mind. Is the room you want to film in right next to a row of sales people busy on the phones? Try and find a space that can be quiet while filming, and off the beaten path of your employees. You don’t want to spend an hour getting the perfect take, only to have to start over because your employees were doing what they do best: Working!

If you work in a large office complex or are shooting in a tech-savvy conference room, make sure you know how to reach the building maintenance department. Video crews can often edit out noise coming from an air conditioner or flag off an offending overhead light – but being able to address these issues before your crew starts rolling saves time and money in the editing room.

6: Have A Style-Guide Ready

Providing your production company with the details of your brand’s style-guide will cut down design time in the editing room and ensure the final look of the video will perfectly compliment the rest of your company’s marketing materials. Having assets like fonts, logos, and specific colors available early in the process will save time and money later.

7: Know Who Has Editorial Approval

Often times many of your employees will be involved in the making of your corporate video. It’s always encouraged to have as much input from key people in your organization as possible, but when it comes to reviewing and approving editorial revisions, it’s important to know exactly who needs to be giving notes on further revisions, and who can ultimately sign off on the completed project. Make sure these people are available to review the cut when it’s ready! Nothing causes a production company more anxiety then waiting to hear back on an edit while watching the deadline rush closer and closer.

So there you go! With these 7 tips in mind, you can count on your next video project to be high quality, under budget and completed before the deadline.