Branded Videos The Future Tool for Brand Building

Branded Video / Social Videos

Digital influence in consumer behaviour. We have witnessed a sea of changes in the consumer behaviour. Today the collective power of  internet is eclipsing the traditional channels, almost two out of three use smartphones to gain information about a brand or a product.

Most marketers accept and understand the fact that they need to maximize their online channels to make it easy for consumers to access the information  about their brands.

what information to put on these channels is something worth discussing

the new different breed of tech savvy consumers, they are to be addressed differently. direct selling videos and traditional advertising does not work for them.

Brands need to create content that viewers want to engage with and don't consider it as advertising. The premise for Branded content is that you can't buy the consumer's time instead they have to give you their time.(and you wanted them to give you their time). For them to do that, Brands have to shift from selling to storytelling ,  prioritising on audience engagement through relevant and meaningful content which consumers are more likely to voluntarily  seek out and consume .

This presents a major shift in the way brands use video, to tell inspirational educational, or entertaining stories as the main aim and selling as secondary indirect goal.

Branded content allows consumers to become acquainted with the brand values and helps building brand awareness and affinity. videos that aim to tell stories first and sell second can help brands gain a loyal, engaged audience. A community of customers and prospective customers that brands can engage ,interact and get feedback from.

The Benefits of Having Your Corporate Video Professionally Created

An expertly crafted corporate video not only strengthens ties with your existing patrons, it also positively presents your brand and company’s goals to prospective clients. However, even the best editing and video equipment for amateurs cannot produce the results a professional video production company can. Here are a few reasons why, when it’s time to update your corporate video, it’s wise to employ the services of an established video production company.

Cost of a Corporate Video

The initial cost of having a corporate video professionally produced is what turns many clients away from the process. However, when you budget in several factors — including the cost of purchasing professional video and editing equipment — you might be surprised at how affordable it can be. If this is your first attempt at producing a corporate video internally, expect the possibility of several costly setbacks and delays. From re-shoots to editing issues, it will actually cost you less to have your corporate video produced professionally. So instead of spending your weekends reading a video camera’s instruction manual or installing editing software, pass the responsibilities to a qualified professional.

Quality

Search the Internet, including YouTube, for corporate videos. It won’t take years of editing or production experience for you to determine the videos shot professionally and the videos created by amateurs. Many companies don’t have the budget to hire a staff and purchase the necessary equipment to create a quality product. So instead of asking an inexperienced employee to shoot a shaky video on his smartphone, hire an experienced professional video production company.

Your Audience

Today’s consumers are smart, savvy and sophisticated. They know quality, what they like and aren’t afraid to turn off a poorly produced commercial or video before it ends. Nothing is more unattractive to a prospective or established client than a boring, poorly produced corporate video. A professional production company is aware of what makes a corporate video interesting as well as how to effectively represent your brand in an engaging and entertaining manner. Don’t risk losing a potential client because your video won’t hold their interest.

Your Reputation

Finally, if you’re still on the fence about hiring a professional video production company, there is one critical point to consider: your company’s reputation. Remember that a corporate video is a potential client’s first glimpse into your brand. Provide a poor first impression and chances are the client will look elsewhere. Dazzle the client with your professionally produced video, though and you’ll leave a lasting positive impression that might land you the account.

A thoughtfully crafted corporate video is the best way to positively portray your company or brand. Instead of agonizing over the video’s concept and execution, turn to the professionals at Visual Entity

5 Essential Elements of a Successful Marketing Video

Video is the most lucrative marketing material around, promising higher engagement, more conversions and bigger profits. Pretty compelling stuff – at least it had better be, because the expense of video production leaves little room for error once the cameras start rolling.

However, the success of your marketing video is largely decided before the production process even begins. Tick the right boxes in the planning stages and you should have yourself a concept, storyboard and a bag full of confidence that your video will be a hit – and here are the five elements that make the difference.

#1: Emotional appeal

Whether you leave your audience weeping, crying with laughter or stunned into silence, your video needs to make an emotional impact if you want to provoke a reaction. This is nothing new to video though, even in the digital age, because TV has been perfecting this art for decades.

#2: Relevance

Reaching your audience on an emotional level starts with creating a relevant message to them. We say it so often, but this is why you need to understand your audience, down to the finest detail. Appeal to their pains, needs, desires, fears and you can use these emotional connections to bring them that extra step closer to your brand.

#3: Benefits, not features

A large part of this is understanding how to sell the benefits of your products or services. Benefits are not the features of your products, or even what you think people love about them most. The benefits you need to capture are the ones that show your audience how you’re going to improve their lives, whether by fixing an everyday problem, saving them money or making their wildest dreams come true.

#4: A narrative

To capture the benefits of your brand, make them relevant and appeal to your audience on an emotional level, you’re going to need a strong narrative. The art of storytelling is at the core of every marketing message, and it starts with a character your audience can relate to. This is the emotional bridge between your viewers and the marketing message at the heart of your video.

Every good story needs a point of conflict too, a problem that puts your main character in jeopardy and your viewers on the edge of their seats. Bang! There you have your emotional appeal and now it’s time to show your audience the beauty of resolution.

#5: Call to action

With the hero in your story facing impending doom (or something less dramatic) and your viewers full of empathy, it’s time to introduce your brand. That’s right, you’re the answer to all their problems and, if your video hits your audience on an emotional level, all that’s left is a strong call to action to seal the deal.

Always keep your goal in mind – even if you’re using humor, fear or whatever emotion to engage people, your goal isn’t to make them laugh or scare them. Your goal is to inspire action and compel your audience to buy into your services and your call to action is the final prompt – so use it wisely.

This article was originally posted on Matinee Multilingual:
http://www.matinee.co.uk/blog/5-essential-elements-of-a-successful-marketing-video/