Short video celebrating the scenic beauty of western ghats to create awareness and support for the conservation and protection of this shrinking legacy.
Mountain chain older than the great Himalayas are crumbling because of insensitive human activities.
Music - Freezing Time (feat. Anna Kline) by Dylan C. Jones
Project by Infinite Windows
Visual Entity Productions - http://visualentity.in/
Branded Video / Social Videos
Digital influence in consumer behaviour. We have witnessed a sea of changes in the consumer behaviour. Today the collective power of internet is eclipsing the traditional channels, almost two out of three use smartphones to gain information about a brand or a product.
Most marketers accept and understand the fact that they need to maximize their online channels to make it easy for consumers to access the information about their brands.
what information to put on these channels is something worth discussing
the new different breed of tech savvy consumers, they are to be addressed differently. direct selling videos and traditional advertising does not work for them.
Brands need to create content that viewers want to engage with and don't consider it as advertising. The premise for Branded content is that you can't buy the consumer's time instead they have to give you their time.(and you wanted them to give you their time). For them to do that, Brands have to shift from selling to storytelling , prioritising on audience engagement through relevant and meaningful content which consumers are more likely to voluntarily seek out and consume .
This presents a major shift in the way brands use video, to tell inspirational educational, or entertaining stories as the main aim and selling as secondary indirect goal.
Branded content allows consumers to become acquainted with the brand values and helps building brand awareness and affinity. videos that aim to tell stories first and sell second can help brands gain a loyal, engaged audience. A community of customers and prospective customers that brands can engage ,interact and get feedback from.
In an industry where talent acquisition is competitive, companies are finding it hard to attract the right talents to fill the key roles. Recruiters need to come up with creative solutions to reach and attract the prospective candidates. recruitment videos can be an intelligent solution, It’s an easy way to showcase your organisation's employees, office space, and culture, and get applicants involved in your organisation before they even apply.
Here are some good examples to follow
This really engaging video succeeds in showing flexible, fun and casual office culture at shopify. By highlighting their small and dedicated teams for various needs the audience get a real time experience of the work culture. A video with all the right ingredients made to invoke an instant connection.
We often tell clients how important it is to focus on their target audience when it comes to creating videos, and Starbucks adheres this same principle to their recruiting video. Focusing on people early in their careers, they were able to narrow the focus of their video to better relate to their target audience.
A straightforward video, It is simple, shot well and to the point. if you are looking forward to create something straight and simple this is the benchmark for you
Again a straight hit with an important message of work life balance. this recruiting video focuses on the antithesis of the typical startup work-life mentality of 70 hour weeks and manages glorify the message with engaging and inspiring visuals
Before someone purchase a product or service there is one question they almost always ask themselves.
Will it give me the result that I want?
That’s why almost 9 out of 10 consumers read online reviews in order to determine the quality of a local business before buying from them.
Making sure that you are collecting customer reviews and testimonials can certainly help with this. But equally powerful is the use of case study videos.
Case study videos combine engaging visuals and a powerful soundtrack with the authenticity of a real customer's experience of your product or service. Case study videos can quickly deliver a large amount of information building trust and confidence that you can deliver on your marketing promises.
Below we will look in detail at how to create a highly effective case study videos for your business.
Case study videos are effective because they give a prospective customer the information that they need to feel comfortable making a purchase decision. This is achieved in a way which doesn’t feel forced or phony. In fact the success of case study video is because of their authenticity. They feature real people talking in a natural way about their experiences with a product or service.
If the subject has been properly selected then they should closely align with the typical buyer for that product. Because of this prospective customers can relate to the problems that the person in the video has experienced, and will be looking for a similar solution to the one that is presented.
Case study interviews are also perfect for identifying features of the product or service which were most important to them and are also likely to be important to future customers as well. These features may actually differ from what the seller of the product believes to be the most compelling.
A great place to start is by looking at other people’s case study videos to find relevant examples to show your video production agency. This is useful even if the videos are not a 100% match to what you want to achieve with your own video.
Why? Because a good video production agency will be able to look at the example videos that your provide and determine how they were shot, which camera’s were used and what kind of crew members may have been employed. All of these elements will play a role in determining the budget for the creating a similar type of video.
Providing example videos also helps to clarify for your video production agency the look for your video. If you are appealing to a younger audience a fast paced, brightly colored video with rapid cuts may work well. With older and luxury target markets then a better approach might be to use a slower paced edit with very high quality cinematography. Conveying your intentions is typically best achieved by providing example videos with a similar aesthetic.
Bosch Eye Care Solutions Case Study Video
Case study videos have been around for a number of years now. This means that the standard setup for case study videos has been well established. The traditional way of shooting a case study is to feature a straight to camera interview where the customer explains the background to their problem and how the product provided a solution. This talking head interview will typically also use cutaways to add interest and context to what the subject is talking about.
This default standard is certainly effective (there are good reasons why it is popular) but it also means that it is possible to innovate and create something which will stand out in the market. Below we will look at some of the ways to have your case study video stand out in a sometimes crowded market.
There are additional techniques that you can use to really make your video on social media where people’s attention span tends to be extremely limited. On social media people are searching for top level content. They may not be aware of your product or even have fully clarified the nature of their problem. As a consequence you need to be able to quickly grab someone’s attention and hold it throughout the case study.
One of the things that can really help is fast paced editing. Each time a video cuts between shots the viewer’s attention is drawn back to the video. This editing “trick” is something that Hollywood has used to keep people constantly. Since the 1930’s the average shot length has decreased from 8 – 11 seconds to 4.3 – 4.9 seconds. These faster cuts are known as“Post-classical” or “MTV style” editing.
The use of bright colors can also be very effective. This can be combined with the brand’s own colors in the video. People’s visual memory is extremely strong, so while they may not remember the full contents of your video by having a certain color it will provide a visual cue to trigger memories of that video later on. For example, they might remember it as the green or pink video that that they saw.
Sound design is another element that is often overlooked. Good sound design can be used to heighten emotion and excitement. Ambient noise, such as the sound of the wind rustling through blades of grass or the sound of a crowd cheering, can be recorded and mixed to created a certain auditory effect.
Time is scarce commodity on social media. One way that you can maximize the time that you have available is to use sound to present narrative elements. So for example, rather than showing a drill on the screen, you could use the noise from the drill which would suggest it to the audience. While the audience may not recall all of the contents of the video at this top level the positive associations created by sound design can help if that prospect is subsequently exposed to more of the company’s marketing.
There has been significant research into the ideal length for online video. But, really is no one right length for a case study video. The two components which should determine the length for you video is how long you can hold the attention of the audience and how much time is needed to convey your message. This might be possible to achieve in as little as fifteen seconds. With a more complex product it may take five minutes or even longer to present a compelling arguement. Shorter is not always better. Provided that the video is highly relevant to the target market then they will watch a longer video.
To make sure that you are maximising your audiences scarce attention it is important that you are leveraging all of the elements that video offers and they these are working cohesively together. This means presenting high quality visuals which reinforce the primary features of the video. There should also be a great music track which really drives along the narrative of the video and gives the people a reason to keep listening. The voice over or interview from the subject should not be repetitive while delivering all of the relevant information. When all of these elements are working together you have a powerful and compelling sales tool that can achieve a lot in a short amount of time.
The benefits of shooting in studio is that the environment is completely under your control. This completely eliminates the issue of ambient noise. Unfortunately, the downside to this is that the sound environment can also sometime come across as quite sterile. This is something that can be addressed later in post production.
On location, whether that’s going into someone’s home or workplace or an exotic outdoor location, provides a more interesting visual background and a sense of authenticity. The disadvantages is that you don’t have the same level of control over the environment. This means that you may have to stop production every time that a plane goes overhead or bus drives by.
Another factor that you can’t control if you shoot outdoors is the weather. lighting is much easier to control in a studio than outdoors. Of course, shooting outdoors does allow you to take advantage of natural light which can be great for imbuing your video with authenticity.
Overall, it could be said that a studio setup tends to result in a video which looks more commercial. This can undermine the sense of authenticity which is so central to producing a compelling case study video.
Interested in learning more about our case study video services? Get in touch below.
An expertly crafted corporate video not only strengthens ties with your existing patrons, it also positively presents your brand and company’s goals to prospective clients. However, even the best editing and video equipment for amateurs cannot produce the results a professional video production company can. Here are a few reasons why, when it’s time to update your corporate video, it’s wise to employ the services of an established video production company.
The initial cost of having a corporate video professionally produced is what turns many clients away from the process. However, when you budget in several factors — including the cost of purchasing professional video and editing equipment — you might be surprised at how affordable it can be. If this is your first attempt at producing a corporate video internally, expect the possibility of several costly setbacks and delays. From re-shoots to editing issues, it will actually cost you less to have your corporate video produced professionally. So instead of spending your weekends reading a video camera’s instruction manual or installing editing software, pass the responsibilities to a qualified professional.
Search the Internet, including YouTube, for corporate videos. It won’t take years of editing or production experience for you to determine the videos shot professionally and the videos created by amateurs. Many companies don’t have the budget to hire a staff and purchase the necessary equipment to create a quality product. So instead of asking an inexperienced employee to shoot a shaky video on his smartphone, hire an experienced professional video production company.
Today’s consumers are smart, savvy and sophisticated. They know quality, what they like and aren’t afraid to turn off a poorly produced commercial or video before it ends. Nothing is more unattractive to a prospective or established client than a boring, poorly produced corporate video. A professional production company is aware of what makes a corporate video interesting as well as how to effectively represent your brand in an engaging and entertaining manner. Don’t risk losing a potential client because your video won’t hold their interest.
Finally, if you’re still on the fence about hiring a professional video production company, there is one critical point to consider: your company’s reputation. Remember that a corporate video is a potential client’s first glimpse into your brand. Provide a poor first impression and chances are the client will look elsewhere. Dazzle the client with your professionally produced video, though and you’ll leave a lasting positive impression that might land you the account.
A thoughtfully crafted corporate video is the best way to positively portray your company or brand. Instead of agonizing over the video’s concept and execution, turn to the professionals at Visual Entity